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Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference

Customer Experience Matrix

The Shopper Technology Institute's LEAD Marketing Conference offered telling insights to where it all goes next. This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. No shortage of innovation and trials!

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

What’s less obvious is that the skills and attitudes that have served database marketers well for the past twenty or more years – an entire career for many – don’t transfer to the digital world. It’s true that database and digital marketing are both technology-enabled and thus seem as if they should draw on similar talents.

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Customer Service Professional Development – Resources To Help You Learn & Grow

Comm100

Not only does the technology change, but also changing customer demands and legislation often require new business practices and procedures. Jeremy Watkin – Bringing the right people and technology together to deliver AWESOME customer experiences. Download Now. Should My Company Be Driving This? Author of The Service Culture Handbook.