Customer Experience Matrix

AUGUST 22, 2011

I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well.

Social Media 60

Social Media Direct Marketing Technology Technology 60

Customer Bliss

AUGUST 3, 2018

Social media has ushered in urgency. The advent of social media has expedited the need to implement better customer experience and service for many organizations. Customers now have a megaphone in their hand and can easily leave negative reviews or comments on social media.

CX 48

CX Social Media Customer Loyalty NPS 48

Customer Bliss

JUNE 13, 2017

Drew is also the publisher of SocialMediaExplorer.com , a top 10 social media blog, writes a highly-praised monthly newsletter , consults on digital / social media trends via the GLG network and sits on the boards of the Urban Green Council and Duke NY. He is also a self-proclaimed Ben Franklin nut. Who do CMOs listen to?

Social Media 66

Social Media Direct Marketing Technology Technology 66