Customer Experience Matrix

AUGUST 22, 2011

I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well.

Social Media 60

Social Media Direct Marketing Technology Technology 60

Intercom, Inc.

AUGUST 1, 2019

. “The first rule of marketing we’ve broken is having the CFO run it” Tara: That’s exciting, because you’re able to be in control and drive all that change. They understood technology, and they had a unique respect for regulatory and compliance. Michael: I was really aligned. We had no rank on search.

E-commerce 36

E-commerce Start-ups B2B Retail 36

SugarCRM

SEPTEMBER 26, 2019

At Sugar, we talk a lot about using technology to cultivate customers for life. Our mid-morning panel session was packed with best practices and valuable ideas from Cireson, The New York Times , Star2Star Communications and CE Power. Joe Cora, Engineering Manager at The New York Times.

CX 20

CX Engineering Direct Marketing Gaming 20

Customer Bliss

JUNE 13, 2017

Drew lives in New York City with his wife, two kids and a French bulldog named Louie. The other major aspect is tech; some CMOs that Drew interviews are spending more money on technology in their company than their CIO is spending on technology. He is also a self-proclaimed Ben Franklin nut. What keeps CMOs up at night?

Social Media 66

Social Media Direct Marketing Technology Technology 66