Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.
Customer Experience Matrix
JULY 3, 2018
The company grew to do all sorts of list processing, to manage custom marketing databases, to do identity resolution and to provide data enhancements for marketing lists. And bear in mind that Acxiom is really more of a services company than technology developer. It will be right at home with an agency parent.
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