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How to Improve the Customer Journey with Product-led Content

Aquire

Content plays into almost every aspect of your marketing team’s work — your inbound marketing, social media, SEO, and lead nurturing strategy all rely on having great content your users love to engage with. Tagging conversations within your ticketing system can help them know where people are within the sales cycle.

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How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

Social media has ushered in urgency. The advent of social media has expedited the need to implement better customer experience and service for many organizations. Customers now have a megaphone in their hand and can easily leave negative reviews or comments on social media.

CX 48
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Customer Service Professional Development – Resources To Help You Learn & Grow

Comm100

Social Media Groups and Boards to Follow. A common misconception is that social media is only good for sharing cat pictures and political complaints, and while it IS good for both of these things, it is also a great place to have more targeted conversations with some exceptional thought leaders in your field.

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How to write a sales letter (+ examples)

Zendesk

It’s a form of direct marketing that tells potential customers who you are and how your company can benefit them. It would look odd to a customer if your style of writing seriously clashed with the messaging in your social media or website copy. What is a sales letter?

Sales 69
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How to Create a Twitter Quiz for Your Business

ProProfs

You must have already heard how social media is a gold mine for attracting new audiences and boosting lead generation. Although direct marketing is excellent for product promotions, indirect marketing works as a boost. Users are not interested in browsing through a lot of content on social media platforms.

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Managing Social Media Customer Service: Strategies and Tips

Help Scout

Social media has been part of our online lives for a couple of decades now. Providing customer service over social media is much newer, tied closely to the growth of ecommerce and online business. Do you need to offer support on social channels? Sprout Social shares some social response time insights here.

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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In addition, he oversaw lead management, owner direct marketing and customer support call center operations across various communication platforms, which included the extension of the organization’s customer support framework to include social media.