Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.

Social Media 85

Social Media Entertainment Engineering Outlook 85

Customer Experience Matrix

NOVEMBER 18, 2011

Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. Here are some trends I expect will be important.

Social Media 70

Social Media Manufacturing CRM Direct Marketing 70

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

Social Media 64

Social Media CRM Direct Marketing Engineering 64

Customer Experience Matrix

FEBRUARY 2, 2010

What’s less obvious is that the skills and attitudes that have served database marketers well for the past twenty or more years – an entire career for many – don’t transfer to the digital world. It’s true that database and digital marketing are both technology-enabled and thus seem as if they should draw on similar talents.

Social Media 78

Social Media Direct Marketing Start-ups Gaming 78

Customer Experience Matrix

AUGUST 22, 2011

This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. For building a business, Reese argued that email is still king because it’s much harder to ignore than social media.

Social Media 60

Social Media Direct Marketing Technology Technology 60

Comm100

NOVEMBER 14, 2017

Not only does the technology change, but also changing customer demands and legislation often require new business practices and procedures. Social Media Groups and Boards to Follow. Jeremy Watkin – Bringing the right people and technology together to deliver AWESOME customer experiences. Download Now.

Customer Service 64

Customer Service Social Media Contact Center Start-ups 64

Customer Bliss

JUNE 13, 2017

Drew is also the publisher of SocialMediaExplorer.com , a top 10 social media blog, writes a highly-praised monthly newsletter , consults on digital / social media trends via the GLG network and sits on the boards of the Urban Green Council and Duke NY. That obviously has changed tons about the CMO role.

Social Media 66

Social Media Direct Marketing Technology Technology 66