Customer Experience Matrix
OCTOBER 4, 2011
I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. Sister company offers printing, direct mail and physical fulfillment.
Customer Experience Matrix
OCTOBER 1, 2011
The Shopper Technology Institute's LEAD Marketing Conference offered telling insights to where it all goes next. This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. 9) Technologies overall are evolving fast.
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Customer Experience Matrix
FEBRUARY 23, 2011
MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.
Customer Experience Matrix
FEBRUARY 2, 2010
What’s less obvious is that the skills and attitudes that have served database marketers well for the past twenty or more years – an entire career for many – don’t transfer to the digital world. It’s true that database and digital marketing are both technology-enabled and thus seem as if they should draw on similar talents.
Customer Experience Matrix
AUGUST 22, 2011
This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. This might be an actual product, marketing technology, or business method.
Customer Experience Matrix
NOVEMBER 18, 2011
Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Plenty of video is used already in marketing promotions.
Customer Experience Matrix
JULY 3, 2018
The company grew to do all sorts of list processing, to manage custom marketing databases, to do identity resolution and to provide data enhancements for marketing lists. And bear in mind that Acxiom is really more of a services company than technology developer. It will be right at home with an agency parent.
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