Aquire

JUNE 7, 2021

Marketing may surface targeted content to individuals outside of the sales cycle that look like they are close to purchasing. Then, map your influential touchpoints on your customer journey map, and find a way to serve relevant content during all of those touchpoints.

Customer Journey Map 98

Customer Journey Map Education Sales Start-ups 98

Gainsight

SEPTEMBER 5, 2019

Personalized touchpoint surveys can help prevent “ zombie ” users by providing context around user behaviors. Personalized touchpoint surveys can help you identify potential triggers for automated engagements. Too many B2B CX strategies don’t have a way of correlating individual experiences to overall account health.

B2B 49

B2B Customer Experience B2C NPS 49

Customer Bliss

NOVEMBER 6, 2018

This is the process for us to run an individual marketing campaign from our direct marketing team; these are all the steps that are involved; this is all the steps that are involved for an email campaign. Christian: The spaghetti bowl, yeah. So, what is the process to product?

Hospitality 76

Hospitality Hospitality Non-Profits Touchpoint 76

Zendesk

FEBRUARY 14, 2022

The word transformation is synonymous with change, so whether you’re working in a call center or directing marketing efforts, getting comfortable with doing things differently comes with the territory. Remember, customer expectations are always evolving, so “this is how we’ve always done it” won’t pass muster.

Customer Experience 52

Customer Experience Engineering Customer Feedback Customer Satisfaction 52

Intercom, Inc.

MARCH 29, 2018

There are so many channels they can focus on: content, SEO, direct marketing, etc. Our theory is that there should be at least one touchpoint before you start trying to bring people to a gated piece of content. Adam: A lot of our listeners are at a stage similar to what you’re describing.

Start-ups 192

Start-ups Engineering Gaming Touchpoint 192