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How to Improve the Customer Journey with Product-led Content

Aquire

Marketing may surface targeted content to individuals outside of the sales cycle that look like they are close to purchasing. Then, map your influential touchpoints on your customer journey map, and find a way to serve relevant content during all of those touchpoints.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

There are so many channels they can focus on: content, SEO, direct marketing, etc. Our theory is that there should be at least one touchpoint before you start trying to bring people to a gated piece of content. Adam: A lot of our listeners are at a stage similar to what you’re describing.

Start-ups 192
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4 Tips For Scaling Customer Experience In B2B

Gainsight

Personalized touchpoint surveys can help prevent “ zombie ” users by providing context around user behaviors. Personalized touchpoint surveys can help you identify potential triggers for automated engagements. Too many B2B CX strategies don’t have a way of correlating individual experiences to overall account health.

B2B 49
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Introducing Anthropology & Ethnography to your Customer Room: An Inside Look with St. Jude Children’s Research Hospital

Customer Bliss

This is the process for us to run an individual marketing campaign from our direct marketing team; these are all the steps that are involved; this is all the steps that are involved for an email campaign. Christian: The spaghetti bowl, yeah. So, what is the process to product?

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How to launch a digital customer experience transformation

Zendesk

The word transformation is synonymous with change, so whether you’re working in a call center or directing marketing efforts, getting comfortable with doing things differently comes with the territory. Remember, customer expectations are always evolving, so “this is how we’ve always done it” won’t pass muster.