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But lets be honest – conversation online is very cluttered and unstructured and making sense of it is a challenge , well only if you are not implementing the right strategy the right way. Social Media TextAnalytics. that can easily be AI-Powered TextAnalytics Software. What is Social Media TextAnalytics?
Then, analyze customer feedback with textanalytics to find recurring themes. Collect Both Structured And UnstructuredData: Customer data exists in different formats – youve got survey ratings (quantitative), open-ended customer responses (qualitative) and even audio or chatbot transcripts.
For example, if you run an e-commerce store and customers are abandoning their carts at a high rate. SurveySensums TextAnalytics tool groups these mentions into themes like delivery issues, pricing concerns, product praise, or customer support gaps, so you can act fast and improve what matters most! Wrapping Up!
Example: An e-commerce company embeds a question about product design preferences into its post-purchase VoC survey. AI analyzes the responses quickly, providing strategic insights that traditionally would have required a separate market research study.
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