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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources. Modern platforms also enable real-time dashboards that visualize the customer journey showing touchpoint metrics and drop-off points which helps teams pinpoint where improvements are needed.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Businesses like Typeform, Alchemer, and Google Forms provide platforms to conduct surveys tailored to specific customer journey touchpoints. Customer Surveys : Fundamental for gathering direct feedback.

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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Example: An e-commerce business sends an automated thank-you email after a purchase but personalizes it with the customers name and a link to their products user guide. So, how do you flip the script?

Sales 259
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Growth vs. Customer Experience: A Dilemma?

ECXO

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Todays customers expect companies to: 1.

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CX Design Matters: The Hidden Key to Boosting Tech Adoption Rates

ECXO

Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition. Shopify (Canada): Shopify’s e-commerce platform is designed with ease of use in mind, allowing small businesses to set up online stores with minimal technical knowledge. billion in 2020.

CX 395
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Japanese e-commerce giant Rakuten and French beauty leader L’Oréal leverage AI-driven analytics to monitor sentiment across digital platforms, enabling proactive responses to customer feedback. Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness.

NPS 456