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Today’s interview is with Emma Springham, Chief Marketing Officer at TSB, a British retail and commercial bank. I met Emma at Adobe’s Global Summit in Las […] The post Personalisation and the pink elephant in the room – Interview with Emma Springham of TSB first appeared on Adrian Swinscoe.
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Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
In this episode of the Sales Leadership Awakening Podcast, Rob Ulsh, VP of Dealer and International Sales for Great Dane, discusses the use of AI in sales leadership. He shares his awakening moment as a leader during the COVID-19 pandemic and how he embraced AI to adapt to the changing landscape.
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Businesses today are more than aware that closing a deal is far from your customer’s end of interaction with your enterprise. In fact, reputable enterprises focus on cultivating beneficiary relationships with customers on both ends that expand beyond closing the deal. This measure helps companies ensure that all customers have a higher lifetime value and are staying loyal to your company for a while.
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A tidal wave of dissatisfied consumers is threatening to sink companies that have lost touch with their customers. Meanwhile, firms that employ innovative technology to upgrade the customer experience could find themselves propelled to growth by a strong current of new customers.
Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we’ll explore ten common frustrations of brand building for SME leaders and provide solutions and real-world examples of overcoming them. 1. Inconsistent Brand Messaging Consistency is key to building a strong brand for every company, but achieving it can be a significant hurdle.
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