Tue.May 28, 2024

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Personalisation and the pink elephant in the room – Interview with Emma Springham of TSB

Adrian Swinscoe

Today’s interview is with Emma Springham, Chief Marketing Officer at TSB, a British retail and commercial bank. I met Emma at Adobe’s Global Summit in Las […] The post Personalisation and the pink elephant in the room – Interview with Emma Springham of TSB first appeared on Adrian Swinscoe.

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Recruitment and Hiring Strategies: Why it is Time to Create a Recruitment and Hiring Experience

The DiJulius Group

Why it is time to Create a Recruitment and Hiring Experience *The following recruitment and hiring excerpt is from our new book, “The Employee Experience Revolution: Increase Morale, Retain Your Workforce, and Drive Business Growth” So many businesses appear desperate when understaffed, making them less attractive to potential candidates and top talent.

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[DO NOT DELETE] Kitchen Sink Post

Help Scout

This is a Kitchen Sink Post that is required to send data models to Gatsby. It is not indexed, please do not delete!

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Retail Customer Service Outsourcing: Why 24/7 Omnichannel and Multilingual Support Has Become the New Gold Standard

Customer Think

In today’s globalized and digital-first marketplace, customer expectations have soared to unprecedented heights. Retailers are no longer competing merely on price and product quality but increasingly on the quality and responsiveness of their customer care.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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A Beginner’s Guide to Unlocking the Power of AI as a Service

Help Scout

Unlock the power of AIaaS to transform your business with affordable, scalable AI solutions. Learn how to streamline operations and boost customer service.

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The Crucial Role of CX Education in Driving Customer (and Employee) Centricity: A Personal Perspective

Customer Think

On behalf of all of us at McorpCX, I’m happy to share the findings from our latest collaborative research with the Customer Experience Professionals Association (CXPA).

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Unleashing AI in a 124-Year-Old Company

Customer Think

In this episode of the Sales Leadership Awakening Podcast, Rob Ulsh, VP of Dealer and International Sales for Great Dane, discusses the use of AI in sales leadership. He shares his awakening moment as a leader during the COVID-19 pandemic and how he embraced AI to adapt to the changing landscape.

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[Experience Action Podcast] Setting Clear and Actionable Customer Experience Goals

Experience Investigators

Are your customer experience goals too vague or reactive? Uncover the secrets to setting clear, actionable, and measurable CX goals in our latest episode of Experience Action. Join me, Jeannie Walters, as we dissect the common pitfalls in CX goal-setting and learn how to transform feedback into insights that directly support your business objectives.

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Concentrating on connections: When last-touch attribution is advantageous

Customer Think

Last-touch attribution gives credit where the final customer interaction happens, be it through a paid ad, social media post or even a traditional billboard. Last-touch attribution assigns full weight to that single touchpoint, regardless of whether it was a click or simply an impression.

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Steering the Financial Wheel: AI Co-Pilot or Fully Autonomous Lending?

Lightico

The financial services industry, particularly auto finance and banking, has long relied on human expertise to navigate the complexities of loan approvals. But with the rise of artificial intelligence (AI), a new question emerges: should AI take the wheel entirely, or act as a co-pilot alongside human loan officers? Recently at AFS East, Marcelo Brutti President & Chief Executive Officer of Hyundai Capital America said that the company was doing 40% e-funding using Generative AI to enable fas

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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How to Improve E-Commerce Customer Experience: 7 Useful Tips

Customer Think

Did you know that 80% of customers prefer businesses that offer them personalized experiences? Offering a seamless customer experience is the key to winning their hearts and ensuring lasting relationships with them. The competition is severe in the e-commerce industry.

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Using Technology to Unify Sales, Marketing, and Service for Consistent Customer Insights

SugarCRM

Businesses today are more than aware that closing a deal is far from your customer’s end of interaction with your enterprise. In fact, reputable enterprises focus on cultivating beneficiary relationships with customers on both ends that expand beyond closing the deal. This measure helps companies ensure that all customers have a higher lifetime value and are staying loyal to your company for a while.

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Unlocking Success: Harnessing AI as Your Co-Pilot for Smarter Decisions

Customer Think

Listen to the podcast: Quality assurance is always essential in Customer Experience Management. Today’s newsletter explores how AI can realistically help in this area. The concept came to us as part of our None of Use is Clever as All of Us feature.

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Enhance Your Survey Data Collection with File Upload Questions

SurveySensum

Have you ever faced an issue that was hard to explain in words alone? Traditional survey questions can capture basic details, but what if you need to show a screenshot of an error, upload a log file, or share a video of the problem occurring? This is where file upload questions come in. They allow users to provide visual evidence, detailed logs, or step-by-step recordings, offering a richer and more precise understanding of the issue they’re experiencing.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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With Consumer Dissatisfaction Rising, It’s Time for More Radical Change in CX

Customer Think

A tidal wave of dissatisfied consumers is threatening to sink companies that have lost touch with their customers. Meanwhile, firms that employ innovative technology to upgrade the customer experience could find themselves propelled to growth by a strong current of new customers.

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Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

C3Centricity

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we’ll explore ten common frustrations of brand building for SME leaders and provide solutions and real-world examples of overcoming them. 1. Inconsistent Brand Messaging Consistency is key to building a strong brand for every company, but achieving it can be a significant hurdle.