Ethnicity Survey Questions: How to Ask with Sensitivity & Accuracy
SurveySensum
NOVEMBER 8, 2024
Imagine asking race or ethnicity survey questions that made your respondents misunderstood, misinterpreted, or uncomfortable! Or worse, poorly designed questions fueling biases and stereotypes towards your business. But you need this information, right? So, how do you ask about ethnicity in a respectful and inclusive manner to gather valuable customer data while ensuring customers feel safe and understood?
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