Sun.Mar 24, 2024

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Mastering the Maze of CX Metrics & Money with Lynn Hunsaker

ECXO

The European Customer Experience Organization (ECXO) is launching a series of short practical sessions, each up to 20 minutes, to clarify how to achieve CX ROI and growth effectively. The first part will delve into: Mastering the Maze of CX Metrics & Money with Lynn Hunsaker, the CCO of ClearAction Continuum , facilitated by Ricardo Saltz Gulko.

CX 185
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Leveraging a Design, Build, Deliver Approach to Achieve CX Excellence

Customer Think

Customer experience (CX) is one of the most critical success factors for consumer-facing businesses. Unfortunately, many organizations’ CX offerings fall short of their customers’ growing expectations, leaving them frustrated, dissatisfied and looking to other brands for better options.

CX 72
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AI in Customer Experience – should I stay, or should I go?

ECXO

1710668672319 AI in Customer Experience – should I stay, or should I go? Everyone is talking about Artificial Intelligence (AI) and how it has emerged as one of the most significant technological innovations in recent years, revolutionizing various industries and opening up a world of new possibilities. It’s becoming quite exhausting to keep discussing the same topic but here I am also putting it on the table!

AI 156
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Beyond fair trade coffee: Why ethically sourced AI content is the future

Customer Think

Today’s consumers are more discerning, scrutinizing product origins and demanding sustainability and ethical practices from brands. They demand more than just a product — they want to understand how products impact everything from the environment to our society.

AI 59
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How Will Artificial Intelligence Impact Software Development?

Customer Think

Artificial Intelligence (AI) is poised to revolutionize the field of software development, fundamentally changing how software is designed, built, and tested. With its ability to analyze data, automate tasks, and make intelligent decisions, AI is reshaping the entire software development lifecycle.

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Gate-keeper or problem-solver?

Customer Think

I wrote recently about how the term “representative” can take on a different meaning depending on whether you consider your front-line agents as representatives of you as a brand, or of your Customers as they navigate your systems. When dealing with a hospitality brand recently, that came to mind.

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What two airlines tell us about avoiding survey fatigue

Customer Think

Customers aren’t tired of surveys. They aren’t tired of giving their opinion and suggestions. Fatigue only sets in when they feel bombarded with requests. Response rates can drop when surveys are too long or the topic / questions feel irrelevant, insensitive or poorly timed.

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Do managers really understand what they are managing?

Customer Think

Marketing is defined as the management process which anticipates and satisfies customer demand profitably. A marketing manager should therefore control the assets and process which collectively satisfy the customer to produce the necessary income. But do marketing managers really understand what they are managing? On the face of it, the answer must be “yes”.

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How to Overcome 2024’s Top 7 Marketing Challenges

Customer Think

After years of economic turmoil, slashed budgets, and heightened pressure on marketers to demonstrate ROI on their companies’ investments, industry professionals may find themselves burned out and looking for ideas to help relieve some of the everyday stressors of their jobs. But there’s relief within reach.

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Harnessing Lookalike Audience Marketing for Enhanced Customer Engagement & Experience

Customer Think

Among the myriad customer engagement strategies available, lookalike audience marketing stands out as a leading approach, leveraging data analysis and segmentation to pinpoint potential customers who mirror your existing clientele.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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This Doesn’t Have to Keep You Up at Night: How to Seamlessly Transition Your Outsourced Customer Care Program

Customer Think

Love them or hate them, in business, as in life, transitions are inevitable. On the Blue Ocean blog, we talk a lot about the process of sourcing a strategic partner for your outsourced customer care program.

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Securing Your Customers’ Trust: Measures Businesses Can Take to Safeguard Customer Data

Customer Think

Cyberattacks targeting businesses have steadily increased in the last couple of years. Shockingly, large companies are not the only target for cybercriminals. Nowadays, even small businesses are in danger. Recent studies show that 48% of small businesses around the world have experienced a cyberattack in 2023.