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The European Customer Experience Organization (ECXO) is launching a series of short practical sessions, each up to 20 minutes, to clarify how to achieve CX ROI and growth effectively. The first part will delve into: Mastering the Maze of CX Metrics & Money with Lynn Hunsaker, the CCO of ClearAction Continuum , facilitated by Ricardo Saltz Gulko.
Customer experience (CX) is one of the most critical success factors for consumer-facing businesses. Unfortunately, many organizations’ CX offerings fall short of their customers’ growing expectations, leaving them frustrated, dissatisfied and looking to other brands for better options.
1710668672319 AI in Customer Experience – should I stay, or should I go? Everyone is talking about Artificial Intelligence (AI) and how it has emerged as one of the most significant technological innovations in recent years, revolutionizing various industries and opening up a world of new possibilities. It’s becoming quite exhausting to keep discussing the same topic but here I am also putting it on the table!
Today’s consumers are more discerning, scrutinizing product origins and demanding sustainability and ethical practices from brands. They demand more than just a product — they want to understand how products impact everything from the environment to our society.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
After years of economic turmoil, slashed budgets, and heightened pressure on marketers to demonstrate ROI on their companies’ investments, industry professionals may find themselves burned out and looking for ideas to help relieve some of the everyday stressors of their jobs. But there’s relief within reach.
Artificial Intelligence (AI) is poised to revolutionize the field of software development, fundamentally changing how software is designed, built, and tested. With its ability to analyze data, automate tasks, and make intelligent decisions, AI is reshaping the entire software development lifecycle.
I wrote recently about how the term “representative” can take on a different meaning depending on whether you consider your front-line agents as representatives of you as a brand, or of your Customers as they navigate your systems. When dealing with a hospitality brand recently, that came to mind.
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I wrote recently about how the term “representative” can take on a different meaning depending on whether you consider your front-line agents as representatives of you as a brand, or of your Customers as they navigate your systems. When dealing with a hospitality brand recently, that came to mind.
14.3% of customers don’t say they’ve had a bad experience (2). Therefore, it’s important to connect users who do say something to users exhibiting the same behavior. Is it still 14% of your visitors or more? Customer feedback and signals are two crucial sources of information for businesses aiming to enhance their products and services.
Customers aren’t tired of surveys. They aren’t tired of giving their opinion and suggestions. Fatigue only sets in when they feel bombarded with requests. Response rates can drop when surveys are too long or the topic / questions feel irrelevant, insensitive or poorly timed.
Marketing is defined as the management process which anticipates and satisfies customer demand profitably. A marketing manager should therefore control the assets and process which collectively satisfy the customer to produce the necessary income. But do marketing managers really understand what they are managing? On the face of it, the answer must be “yes”.
Among the myriad customer engagement strategies available, lookalike audience marketing stands out as a leading approach, leveraging data analysis and segmentation to pinpoint potential customers who mirror your existing clientele.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
Love them or hate them, in business, as in life, transitions are inevitable. On the Blue Ocean blog, we talk a lot about the process of sourcing a strategic partner for your outsourced customer care program.
Cyberattacks targeting businesses have steadily increased in the last couple of years. Shockingly, large companies are not the only target for cybercriminals. Nowadays, even small businesses are in danger. Recent studies show that 48% of small businesses around the world have experienced a cyberattack in 2023.
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