Tue.Aug 27, 2024

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Print-era thinking is holding personalization efforts back – Interview with Vivek Sharma on Movable Ink

Adrian Swinscoe

Today’s interview is with Vivek Sharma, Chief Executive Officer & Co-Founder of Movable Ink, which empowers marketers with scalable, omnichannel personalization through data activation and AI […] The post Print-era thinking is holding personalization efforts back – Interview with Vivek Sharma on Movable Ink first appeared on Adrian Swinscoe.

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What’s Behind the Overall Decline in CX Quality?

Execs In The Know

Americans are more dissatisfied with the customer service they receive than ever before. According to the latest Forrester Customer Experience Index (CX Index™) , this year marks the third consecutive decline in CX quality. The Forrester CX Index is a key metric that evaluates the quality of customer service and loyalty across nearly 500 brands in 14 industries.

CX 105
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5 Technologies are Transforming Contact Centres. Are You Prepared?

Customer Think

The contact centre — a technology-driven strategic asset Contact centres are the core on which many firms deliver their customer experience. The landscape has changed dramatically in recent years, and this transformation is set to continue.

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[Experience Action Podcast] Countdown to CX Day

Experience Investigators

How can you celebrate CX Day on a limited budget and with a small team? Tune in to hear some ideas for acknowledging your organization’s unsung heroes and making this special day truly meaningful. Join Jeannie Walters as she shares innovative and heartfelt ways to celebrate the outstanding work of customer experience professionals, from promoting their efforts in internal communications to surprising them with small tokens of appreciation.

CX 69
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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A Quick Guide to Implementing AI in Logistics and Supply Chain Management

Customer Think

The global logistics and supply chain industry is a perplexing organization of interconnected systems that have now assumed a vital part in the worldwide economy. So, the efficient management of this network is fundamentally important for organizations to stay competitive and fulfill customer demands.

AI 103
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12 Survey Email Template: Personalize Your Surveys & Boost Response Rate

SurveySensum

Did you know that email surveys are the third most popular channel having an average response rate of 30%? Not just that! Personalized emails can help you achieve an open rate of 29% and a click-through rate of 41%. By crafting an engaging email template that is both engaging and tailored to individual customers’ experience, you will boost your response rate significantly and also gather feedback that is relevant and accurate.

NPS 52

More Trending

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Forecasting and Planning with CRM-Driven Analytics in Manufacturing

SugarCRM

The manufacturing landscape is both competitive and dynamic. Accurate forecasting and efficient planning are critical for remaining competitive and relevant in the industry. For decades, manufacturers struggled to anticipate demands, better manage resources, and ensure streamlined operations to meet customer expectations and remain relevant and profitable.

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AI Gatekeepers: Why Brands Must Master Data-Driven Personalization to Thrive

Customer Think

There’s an emerging trend that could reshape the relationships between brands and their customers: AI as gatekeeper. More and more, people will be able to simply ask their phone to solve a problem or type a question into their browser window and they’ll get a response synthesized from information available online.

AI 64
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Culture Transformation: The Importance of Socializing Core Values

Customer Think

Culture = core values + behaviors. Without socializing core values, how will employees know what they are and then, ultimately, live them? (And what happens if they don't live them?) Living them means operationalizing them in their day-to-day tasks and work. (Socializing makes no sense if you're not also operationalizing them!) In this article, find six reasons to socialize core values. and then uncover a list of ways to socialize them.

CX 59
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Are your managers sabotaging customer service?

Customer Think

Are you asking them to be managers, or developing them to be leaders? There is a difference between managers and leaders. And that difference is not subtle.

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A Roadmap For Modernization: How To Break Free From Your Monolith Before July 31, 2026

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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The Urban Dictionary of customer experience in banking

Customer Think

Imagine stepping into a world where your banking needs are anticipated before you even voice them, where every interaction feels like a seamless extension of your digital life. This isn’t a distant future but the present reshaping of customer experience (CX) in banking.

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What Indian smartphone users want: An insight into their digital behaviour

Customer Think

“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital choices. Over the last five years, UCC research team has interacted with users in the context of domains like travel, agriculture vehicles and implements, mobile gaming, digital trading, and telecommunication, to name a few.

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From hold music to human touch: the truth about your call centre experience

Customer Think

Lost in translation Let’s be real – calling a call centre is probably the closest thing we’ve got to modern-day torture.

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The tech-merger made in retail heaven: Where AI meets IoT to deliver retailers real-time insights inside and outside the store

Customer Think

Edward Funnekotter, Chief Architect and AI Officer, Solace, explores how pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail – from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.

Retail 52
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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.

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AI in Banking: Reinventing Banking Security with Next-gen Technology

Customer Think

Most of the banks has encountered security problems and are looking for a stability. With the advanced digital banking, the industry can face different challenges in their security. In this digital world working with traditional methods to safegarard the financial information will be no longer sufficient where cyber threats evolve rapidly.