Customer Journey Map: What it is and How to Create One
Qmatic
FEBRUARY 7, 2024
When talking about improving customer experience, the suggestion of doing a customer journey map normally appears in the discussions. But really, what is a customer journey map, what does customer journey mapping mean, and why is it beneficial for businesses to consider when they want to improve customer experiences? In this article, I will explore the purpose and benefit of a customer journey map and what to consider when doing customer journey mapping in your organization.
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