Nike’s Secret Recipe: Unlocking the Magic Behind their Revolutionary CX
Steven Van Belleghem
SEPTEMBER 13, 2023
Hyperpersonalize Very few brands trump Nike when it comes to hyperpersonalization, both offline and virtually. Their perfectly designed hi-tech shops feature personal consultation services – given by “Nike store athletes” – and even a “Dynamic Fit Zone”, where customers can test their shoes in a real-world environment, on treadmills or relaxing in the space.
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