Sun.Sep 08, 2024

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Will AI in martech make buyer experiences better or worse? It depends…

Customer Think

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes.

AI 90
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Become an Expert on Project Management by Learning These Trends

Customer Think

In today’s dynamic business environment, project management is more than just a buzzword—it’s a critical function that can make or break a company’s success. As organizations increasingly recognize the value of effective project management, keeping abreast of the latest trends is essential for professionals who want to stay ahead of the curve.

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How Aligned Teams Can Supercharge Your Customer Experience with Alan Williams

Customer Think

Using the Hospitality Mentality to Shape Your Company Culture Shep Hyken interviews Alan Williams, Founder and managing director at SERVICEBRAND GLOBAL Ltd and the co-author of Supercharging the Customer Experience: How Organizations Can Drive Performance in Today’s Values-Based Economy. He talks about aligning the organization’s culture, from the leadership to the frontlines, with its customer experience.

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Causal AI in the Retail Environment: Five Steps to a Successful Implementation

Customer Think

Retailers evaluate and adopt causal AI to identify changes to improve their operations and gain greater insights into customer requirements, industry-wide developments, and strategies/tactics. At the same time, retailers are constantly seeking ways to improve their own decisions and the integrity of their decision-making processes.

Retail 69
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How Data Analytics Elevates Customer Experience

Customer Think

It is not news that today, customer experience (CX) has become a fundamental aspect of deciding an organization’s success, no matter the industry in which it operates. As buyers increasingly demand customized experiences, organizations are turning to data analytics to gain significant insights into their customers’ inclinations, ways of behaving, etc.

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AI Comes to the Rescue for Outbound Sales

Customer Think

Starting conversations and building customer relationships is the heart of any business enterprise, but sales outreach can be a significant challenge. While Artificial Intelligence (AI) offers astounding possibilities to personalize communication, streamline operations, and differentiate sales strategies in a crowded marketplace, it’s important to note that it’s not a one-size-fits-all solution.

Sales 64