Thu.Feb 15, 2024

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. However, he hasn’t the faintest idea of how to do it from a practical sense. As someone who appreciates the practical application of an excellent theory, Black’s pickle stood out as one I wanted to address here with you reader

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Using AI for Voice of the Customer in 7 steps

Customer Think

Much mentioned but not always a clear guideline on how to apply it in your customer research. Here are three common Prompts I use to classify the customer feedback. Topic modeling, Customer sentiment, Emotional Value Index. What methods to use with AI?

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Banks Need Fintech Trust to Combat US$3tn in Fraud

NGDATA

NASDAQ's Global Financial Crime Report for 2024 reveals that illicit funds worth US$3.1tn flowed through the global economy in the past year. Money laundering and fraud scams were among the biggest criminal activities. Source The post Banks Need Fintech Trust to Combat US$3tn in Fraud appeared first on NGDATA.

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Why should salespeople focus on their customer’s business outcomes?

Customer Think

In my last article, I suggested that our prospects aren’t really interested in our so-called “solutions” – what they really care about is achieving valuable business outcomes.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Use Case Approach for CDPs in Banking and Telecom

NGDATA

Banking and telcos are under pressure when leveraging customer data, but sometimes in different ways. Source The post Use Case Approach for CDPs in Banking and Telecom appeared first on NGDATA.

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Adopting User-Centric Approach: Balancing Design And Functionality In Custom Web Application Development

Customer Think

In today’s digital landscape, user experience reigns supreme. Adopt a user-centric approach to enhance the effectiveness and efficiency of custom web application development. Achieve this by balancing design and functionality. These two intertwined concepts form the core of web app development success. Such apps create engaging and effective web experiences.

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How Sephora, Best Buy, Sephora And More Talk About Reward Program Changes

Customer Think

Let’s see a show of hands. How many people in the past year received at least one email from a loyalty program notifying them of benefit changes? And how many of you thought, “Oh, this won’t be good”? Occasional adjustments to a retailer’s merchandising and prices are expected.

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Can you close the gate after the horse has bolted

NGDATA

The Arab Spring revealed the power of decentralized networks, as protests were organized through social media and digital platforms. This showed the potential for these networks to mobilize people and effect change, even in the face of authoritarian governments. Source The post Can you close the gate after the horse has bolted appeared first on NGDATA.

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The Power of a Recognition Sales Culture

Customer Think

Rika Cuff, Senior Vice President of Scholastic and Champ Sales at Herff Jones, discusses the importance of sales leadership in sales culture development. She emphasizes the power of recognition and fostering a culture of trust and consistency. She highlights the impact of handwritten notes and personalized recognition on individuals and the overall company culture.

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Making magic: Simon T. Bailey on the platinum service principles that create lifelong customers

Intercom

At Disney, new joiners spend their first couple of days at Disney University. They learn the ropes, get sprinkled with pixie dust, and come out singing. (It is Disney, after all.) While we can’t all attend Disney University, there’s something to be said about cultivating a spirit of magic and joy at work. The magical moments we create for our teammates and customers every day – by making people feel valued and heard or going the extra mile – can have a lasting impact.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Becoming Leaders worth Following: The Importance of Nuance

Customer Think

Premise: If there is one thing that we lack in our society and as an extension within our organisations is nuance. Almost everyone is polarised on almost every issue. We forget that there is not many things in the world that can be binary in nature.

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20 chatbot templates to improve your CX in 2024

Zendesk

From answering customer questions to collecting contact information, chatbots wear many hats. Think of hats, in this instance, as chatbot templates. The more hats your bot wears, the more it can do. And just as there are different hats worn for different occasions, there are many different chatbot templates used for different situations. To help you elevate your bot’s wardrobe, we’ve gathered 20 popular bot templates to inspire you on your chatbot journey.

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10 Essential Pulse Survey Questions for Measuring Employee Engagement – 69ch

SurveySensum

In today’s changing workplaces, where happy workers mean happier customers, understanding how your team feels is really important. Also, b usinesses that prioritize employee engagement experience a remarkable 89% increase in customer satisfaction. But what exactly is employee engagement , you ask? Well, think of it as an approach that fuels productivity, creativity, and overall happiness in the workplace.

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The Top 10 Benefits of Chatbots in Customer Service

Help Scout

Not sure if chatbots are the right move for your business? Make an informed decision by learning more about the benefits of using chatbots in customer support.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Skip the ‘I told you so’ and get really good at three things

Customer Think

The phrase, “I told you so” is a timeless retort spoken from the lips of first graders to senior adults. It can be heard after hilarious falls on playgrounds, as well as after the not so humorous moments in hallways, offices, clinics, and living rooms.

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Create Brand Loyalty through Emotional Connection

MyCustomer Experience

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes.

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Navigating the Road Ahead: Challenges and Opportunities for UK Manufacturers in 2024

SugarCRM

The past few years have proven to be a major crucible for manufacturers worldwide, and the UK has not been exempt from these challenges. However, in the face of adversity, the manufacturing sector has displayed remarkable resilience. As they look ahead to the upcoming year, recent PwC research shows that more than half of UK manufacturers are gearing up to introduce new products, with more than a quarter (27.3%) hoping to explore uncharted territory and expand into new markets.