Mon.Aug 05, 2024

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The Brand Connectome™ and why we are doing marketing all wrong – Interview with Leslie Zane

Adrian Swinscoe

Today’s interview is with Leslie Zane, who is the Founder and CEO of Triggers, a brand consulting firm, and an authority on harnessing the instinctive mind […] The post The Brand Connectome™ and why we are doing marketing all wrong – Interview with Leslie Zane first appeared on Adrian Swinscoe.

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Decode B2B Customer Experience Challenges With Solutions

Zonka Feedback

In today's competitive market, customer experience (CX) has become a critical differentiator for businesses. While much of the focus often falls on B2C (business-to-consumer) interactions, the significance of B2B (business-to-business) customer experience cannot be overlooked. According to a study by Salesforce, 80% of B2B customers now expect the same personalized experience as when they are buying for themselves.

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Building Customer Trust in AI: Key Strategies for CX Leaders

Execs In The Know

Artificial intelligence (AI) is transforming industries with its innovative capabilities, particularly in customer experience (CX). From enhancing personalization to improving service efficiency, AI offers significant benefits. In our latest CX Insight magazine article, Leveraging the Benefits of AI Without Compromising Customer Trust , we delve into how organizations can design AI strategies prioritizing customer trust and privacy.

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How to Cope with Peak Season as an E-Commerce Store

CallCare

Peak seasons are a defining moment for e-commerce stores, bringing both tremendous opportunities and notable challenges. Preparing for these high-demand periods is crucial for maximising sales and ensuring smooth operations. This article offers practical advice and strategies to help e-commerce store owners and managers navigate peak seasons successfully, enhancing customer satisfaction and preventing burnout.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How to grow your customer base in 2024

CX Network

Nick Glimsdahl shares the value-first strategies that can help you shift from customer acquisition to sustainable growth and loyal communities

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Get the Most Out of Outsourced Customer Service for Your Small Business

CallCare

Outsourcing customer service has become an increasingly popular strategy for small businesses. Expertise from external companies can increase your customer support while you focus on core activities. T o truly reap the benefits of outsourced customer service, it’s important to implement best practices that ensure your service partner aligns with your business goals.

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AI vs Human: Which is Best for Live Chat?

CallCare

These days, live chat has become an essential component of customer support. Businesses are increasingly turning to live chat services to provide immediate assistance and enhance customer satisfaction. However, a key debate in the industry revolves around the effectiveness of AI vs human live chat agents. This article aims to compare both options, providing insights into their strengths, weaknesses, and cost implications to help businesses choose the right live chat solution for their needs.

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