Fri.Aug 09, 2024

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Countdown to Inclusion: What to expect from the European Accessibility Act

Adrian Swinscoe

This is a guest post from Mike Adams OBE , founder of EnableAll. In just under a year, the European Accessibility Act will become law as […] The post Countdown to Inclusion: What to expect from the European Accessibility Act first appeared on Adrian Swinscoe.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

Customer Think

Introduction Find the original article here: [link] In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time.

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How practitioners are spending their CX budgets in 2024

CX Network

CX Network’s research into how and how much CX practitioners are investing to deliver their customer experience strategy

CX 90
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Will Generative AI (GenAI) Experience its “Metaverse Moment” in 2024?

Customer Think

As I have written a couple of times before, 2024 will be the year of truth for GenAI. Truth in the sense of proving the delivery of real business value to technology users. Why did the Metaverse disappear as fast as it came up? Or blockchains, for that matter?

AI 129
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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.

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Friction in Customer Experience is Not Always a Bad Thing; Here’s Why

Beyond Philosophy

Friction occurs when a customer has to work or think hard during an experience. Many times, friction is accidental or the result of organizational apathy. In these instances, friction is a bad thing. Friction is rarely a good thing in a Customer Experience. However, there are times when it can be beneficial. For example, when your bank uses two-factor authentication to ensure you are who you say you are.

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The Evolution of Southwest Airlines from Different to Sameness

Customer Think

Southwest has recently announced that they are going to be just like all the other airlines starting in 2025. Assigned seats, more leg room sections, etc. How long til they start charging for checked bags?

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How Blogging Helps You Grow Your Customer Base

Customer Think

Blogging is one of the most effective ways to grow your online presence and generate more traction for your business. It helps you generate awareness about your brand and makes it easier for you to promote your solutions to the right people.

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8 Digital Marketing Strategy Frameworks for 2024

NGDATA

Eight popular digital marketing strategy frameworks for 2024. These frameworks guide businesses in creating effective digital marketing strategies by providing structure and direction, improving resource allocation, and enhancing analytics. Frameworks like the Flywheel Model, STP Model, and McKinsey’s 7S are highlighted for their specific approaches to customer retention, market segmentation, and organizational alignment.

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Beware of the McNamara Fallacy When Creating Your Marketing Strategy

Customer Think

Most of you have probably heard the story about the inebriated man who had lost his house keys and is searching for them under a street light. A police officer comes over and asks what he's doing."I'm looking for my keys," the man says.

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What Can a Bank Learn from the Fast-Food Industry? Plenty.

NGDATA

Sonata Bank has adopted a niche strategy inspired by the fast-food industry to address the high employee turnover in quick-service restaurants. By providing simple, frictionless banking experiences and leveraging the Digital Onboarding platform, Sonata helps financially underserved employees adopt banking services. The bank also offers unique benefits, such as early wage access and bill pay assistance, tailored to fast-food workers’ needs.

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.

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The Accountability Dilemma: Why Holding Reps Accountable is Easier Said Than Done

Customer Think

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley talk about the “accountability dilemma” faced by sales leaders. They explore common obstacles hindering leaders from holding their teams accountable, emphasizing the importance of clear expectations, open communication, and reframing accountability as a means of improvement.

Sales 64
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LinkedIn Rolls Out Sponsored Newsletters

NGDATA

LinkedIn has expanded its advertising options by introducing sponsored newsletters, building on the success of its sponsored articles feature. This new option allows brands to enhance lead generation and audience engagement through newsletters created on company pages. With a significant 47% increase in newsletter engagement on the platform, this feature could be a valuable tool for reaching a broader audience.

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Growing your revenue with subject matter experts

Customer Think

You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue. I’ll say how in a minute, but first let’s look at the reality of our AI-driven world.

AI 64
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Image Surveys: What Is It, Benefits, and How To Create This Survey?

SurveySensum

Imagine receiving a product satisfaction survey with too many questions and no engaging elements like images or gamifying elements – so boring, right? Let’s add a bit of spice and make survey designs interesting! Incorporating engaging visual elements like images not only captures attention but also makes surveys more enjoyable and enables respondents to answer quickly and accurately.

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Case Study: Key Insights on Wait Times and Customer Service

Faster response times mean happier customers Are your customers on hold too long? Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction. Read the report to get insights into the impact of long hold times and areas for opportunities.

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How to Support Your Customers When Transitioning from On-Premises to SaaS Software Deployments

Customer Think

Gone are the days of purchasing software once and using it until you no longer need it or it no longer works. In today’s fast-moving world, software companies focus on growing the customer base and improving recurring revenue, which typically means transitioning to subscription monetization and Software-as-a-Service (SaaS) deployment models.

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What Is Customer Service? Help Scouts Weigh In

Help Scout

Help Scout’s team weighs in on what customer service really means. Explore how effective support drives product success, empowers customers, and showcases company values.

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B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

Customer Think

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B sales opportunities has come a long way since IBM came up with BANT (Budget, Authority, Need and Timeframe) in the 1960s – the age of the mainframes.

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Getting CX Right: Copper Mountain Resort

Customer Think

I posted about this way back when it happened, but I’m enjoying working from the mountains these past couple weeks, so the experience is in mind, and I figure it’s worth drawing your attention to it in a more formal manner: Copper Mountain ski resort in Summit County, Colorado, is my mountain.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever