Fri.Aug 09, 2024

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Countdown to Inclusion: What to expect from the European Accessibility Act

Adrian Swinscoe

This is a guest post from Mike Adams OBE , founder of EnableAll. In just under a year, the European Accessibility Act will become law as […] The post Countdown to Inclusion: What to expect from the European Accessibility Act first appeared on Adrian Swinscoe.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

Customer Think

Introduction Find the original article here: [link] In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time.

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Friction in Customer Experience is Not Always a Bad Thing; Here’s Why

Beyond Philosophy

Friction occurs when a customer has to work or think hard during an experience. Many times, friction is accidental or the result of organizational apathy. In these instances, friction is a bad thing. Friction is rarely a good thing in a Customer Experience. However, there are times when it can be beneficial. For example, when your bank uses two-factor authentication to ensure you are who you say you are.

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Will Generative AI (GenAI) Experience its “Metaverse Moment” in 2024?

Customer Think

As I have written a couple of times before, 2024 will be the year of truth for GenAI. Truth in the sense of proving the delivery of real business value to technology users. Why did the Metaverse disappear as fast as it came up? Or blockchains, for that matter?

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How practitioners are spending their CX budgets in 2024

CX Network

CX Network’s research into how and how much CX practitioners are investing to deliver their customer experience strategy

CX 64
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The Evolution of Southwest Airlines from Different to Sameness

Customer Think

Southwest has recently announced that they are going to be just like all the other airlines starting in 2025. Assigned seats, more leg room sections, etc. How long til they start charging for checked bags?

More Trending

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How Blogging Helps You Grow Your Customer Base

Customer Think

Blogging is one of the most effective ways to grow your online presence and generate more traction for your business. It helps you generate awareness about your brand and makes it easier for you to promote your solutions to the right people.

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8 Digital Marketing Strategy Frameworks for 2024

NGDATA

Eight popular digital marketing strategy frameworks for 2024. These frameworks guide businesses in creating effective digital marketing strategies by providing structure and direction, improving resource allocation, and enhancing analytics. Frameworks like the Flywheel Model, STP Model, and McKinsey’s 7S are highlighted for their specific approaches to customer retention, market segmentation, and organizational alignment.

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Beware of the McNamara Fallacy When Creating Your Marketing Strategy

Customer Think

Most of you have probably heard the story about the inebriated man who had lost his house keys and is searching for them under a street light. A police officer comes over and asks what he's doing."I'm looking for my keys," the man says.

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What Can a Bank Learn from the Fast-Food Industry? Plenty.

NGDATA

Sonata Bank has adopted a niche strategy inspired by the fast-food industry to address the high employee turnover in quick-service restaurants. By providing simple, frictionless banking experiences and leveraging the Digital Onboarding platform, Sonata helps financially underserved employees adopt banking services. The bank also offers unique benefits, such as early wage access and bill pay assistance, tailored to fast-food workers’ needs.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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The Accountability Dilemma: Why Holding Reps Accountable is Easier Said Than Done

Customer Think

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley talk about the “accountability dilemma” faced by sales leaders. They explore common obstacles hindering leaders from holding their teams accountable, emphasizing the importance of clear expectations, open communication, and reframing accountability as a means of improvement.

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LinkedIn Rolls Out Sponsored Newsletters

NGDATA

LinkedIn has expanded its advertising options by introducing sponsored newsletters, building on the success of its sponsored articles feature. This new option allows brands to enhance lead generation and audience engagement through newsletters created on company pages. With a significant 47% increase in newsletter engagement on the platform, this feature could be a valuable tool for reaching a broader audience.

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Growing your revenue with subject matter experts

Customer Think

You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue. I’ll say how in a minute, but first let’s look at the reality of our AI-driven world.

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Image Surveys: What Is It, Benefits, and How To Create This Survey?

SurveySensum

Imagine receiving a product satisfaction survey with too many questions and no engaging elements like images or gamifying elements – so boring, right? Let’s add a bit of spice and make survey designs interesting! Incorporating engaging visual elements like images not only captures attention but also makes surveys more enjoyable and enables respondents to answer quickly and accurately.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Support Your Customers When Transitioning from On-Premises to SaaS Software Deployments

Customer Think

Gone are the days of purchasing software once and using it until you no longer need it or it no longer works. In today’s fast-moving world, software companies focus on growing the customer base and improving recurring revenue, which typically means transitioning to subscription monetization and Software-as-a-Service (SaaS) deployment models.

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What Is Customer Service? Help Scouts Weigh In

Help Scout

Help Scout’s team weighs in on what customer service really means. Explore how effective support drives product success, empowers customers, and showcases company values.

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B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

Customer Think

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B sales opportunities has come a long way since IBM came up with BANT (Budget, Authority, Need and Timeframe) in the 1960s – the age of the mainframes.

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Getting CX Right: Copper Mountain Resort

Customer Think

I posted about this way back when it happened, but I’m enjoying working from the mountains these past couple weeks, so the experience is in mind, and I figure it’s worth drawing your attention to it in a more formal manner: Copper Mountain ski resort in Summit County, Colorado, is my mountain.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.