IS YOUR PROCESS SOMEONE’S PAIN?
Futurelab
MAY 15, 2024
#NoBullshitCX #20yearsFuturelab “Ask your customers.” Customer innovation geeks (me included) like to tell “rags to riches” stories about how companies reinvented themselves based on a brilliant insight or a truly creative approach. But I would still argue that the biggest customer impact can be made by changing something mundane and familiar, often barely visible on the outside.
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