TOO EXPENSIVE OR NOT DELIVERING ON VALUE?
Futurelab
JUNE 7, 2024
#NoBullshitCX #20yearsFuturelab “Every comment has a context.” Not reading customer comments can cost you more than money. That’s what my last week’s column was about. But today I want to tell a story of how we analysed the comments and…decided to ignore them. Well, almost. We ran a Voice of the Customer pilot for a much-loved global lifestyle product.
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