Tue.Apr 30, 2024

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How to harness customer insights in the age of information overload

Callminer

Most companies still grapple with how to effectively collect and use customer data. This blog offers tips for cutting through the noise and use insights to drive meaningful business improvements?

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Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey

Customer Think

AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impact is to understand what information is needed to support a specific process. One process or lifecycle that is important to all parts of the organization is the customer experience.

AI 119
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The rise of the multi-brand loyalty program in the APAC region

CX Network

Forget the single brand loyalty program – the future of loyalty is about understanding and supporting customers’ lifestyles

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The Bright & Shiny B2B Customer Experience Map

Customer Think

When I sat down to write this, I was reminded of an experience I had. I was on my second call of the week with an executive interested in a B2B customer experience map. This senior exec had a mid-size B2B company and wanted to improve its customer experience.

B2B 94
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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.

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Multiple Choice Questions: Go Beyond Yes/No to Measure Customer Satisfaction

Zonka Feedback

Survey responses are invaluable for understanding customer sentiments and improving products or services. But sifting through endless survey responses to make sense of scattered feedback can be overwhelming. That's where multiple-choice questions come in.

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Revisiting the role of trust in sales

Customer Think

The latest edition of the International Journal of Sales Transformation focuses on the critical role that trust plays in sales. Here’s my contribution: Trust is an essential foundational element in any sales environment – and it can (and must) take many forms.

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16 Conversation Starters to Bridge the Gap Between Marketing and CX

Customer Think

Marketing in the era of customer experience requires a shift in mindset from transactions to relationships. By placing the customer at the center of their strategies, businesses create memorable experiences that foster loyalty, advocacy, and sustainable growth.

CX 64
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Customer Service Analytics: Understanding the Story Behind the Data

Help Scout

Unlock the potential of your customer service with analytics, and explore data-driven strategies to improve your business operations.

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Awin Prioritizes Customer Experience Personalization with New Platform Features

Customer Think

New Tools Let Advertisers Achieve Greater Success with More Automation, Deeper Insights, and Publisher Reward Opportunities

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CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

SugarCRM

Recently, generative AI has revolutionized how businesses manage customer relationships with customers. The new era of CRM, where artificial intelligence plays a determinant role, especially in generative models, offers unprecedented opportunities for delivering personalized customer experiences (CX). According to McKinsey & Company , 40 % of respondents say their organizations will increase their investment in AI overall because of advances in gen AI.

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.

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How to zohotize a global business

Customer Think

IDT started to use Zoho around 7 years ago for its internal startup NRS. The scope was customer care with the objective of enabling the business to respond to quick and effectively to customers.

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Use Sales Scorecards Because People are Fickle

Customer Think

Brad Bolino provided a link to an Inc Magazine article about the Peter Principle. For their example, the author used salespeople who were promoted to sales managers based on their sales performance, but not because they had any specific skills or capabilities to be effective sales managers. Their sales management performance was poor.

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Using an agile approach to improve outcomes in a website re-design project

Customer Think

For a recent website redesign and development project, we adopted an agile project management approach with 30-day planning phases broken down into weekly sprints. This methodology allowed us to accelerate the design process because we had regular discussions with all members of the team involved.

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Product Marketing Is Always Visual, But What About Customer Service?

Customer Think

When someone asks you to describe ‘product marketing’ what is the first thing that you think of? It will usually be a visual reaction. You will think of how a specific product looks or how it makes you feel. Auto brands know this.

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Case Study: Key Insights on Wait Times and Customer Service

Faster response times mean happier customers Are your customers on hold too long? Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction. Read the report to get insights into the impact of long hold times and areas for opportunities.

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Customer Think

Listen to the podcast: Once upon a time… These four words are the unmistakable beginning of a story, and if there is one thing we humans love, it’s stories. We love them in our news, in our dinner conversations, and even in our commercials. Storytelling is an essential part of communication with customers, too.

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5 mistakes to avoid in Consumer Duty outcomes testing

Customer Think

A lot of people have been asking for advice on how they can get better at monitoring and evidencing Consumer Duty outcomes. It’s top of priority lists as we inch closer to completing the first year of implementation. The mandate from day one has been clear.

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5 Types of Stories Leaders Need to Tell

Customer Think

Premise As I had mentioned in my blog post yesterday, stories are a medium to transmit ideas. As leaders, it is one of our most fundamental responsibilities to transmit ideas to those who follow us. The objective of the transmission of ideas may be different but the best medium remains stories.

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New Adobe research: Generative AI is changing what consumers expect from brands

Customer Think

About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. The research found that consumers expect even better experiences from brands when economic conditions become more challenging. Now, if you think about it, that makes complete sense.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How a Software Developing Company Align Projects with Customer Expectations

Customer Think

Meeting customer expectations with the end product is one of the top priorities for scaling and growing a business. A software developing company faces several challenges to bridge the gap between the customer’s vision and the final product. This article discusses how a business can align the project with what its customers want.