Tue.Oct 01, 2024

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

CX 341
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Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact

Customer Think

Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact.

AI 106
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Product News – August 2024

Lumoa

content Lumoa Product News for August 2024 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Actionable Insights have been overhauled! We originally offered lots of different Insights types, but we received long term feedback that customers were unsure of the differeneces between the Insights, and when one would be more applicable than the other

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Omnichannel Strategies: Challenges and Building Blocks

Customer Think

I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. When customers interact with brands, they want (expect) a smooth, seamless, consistent, and personalized experience – via their preferred channel.

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Building Your BI Strategy: How to Choose a Solution That Scales and Delivers

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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7 Lessons on Customer Experience Excellence: Insights from a Personal Journey

C3Centricity

Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping an open mind and learning from every occurrence is crucial to improving our own practices. Recently, I had an eye-opening experience that reinforced this lesson in a way I hadn’t anticipated. After the holiday season, I found myself grappling with severe lower back pain, which escalated into a medical ordeal that spanned hospital stays, emergency surgeries, and

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Linking EX to CX: The How and Why

Customer Think

Platitudes and gross simplifications regarding the impact of the Employee Experience on the Customer Experience abound. EX = CX. Happy employees = happy customers. Take care of your employees, and they will take care of your customers. These are pabulum. No one disagrees that customer-facing employees are your CX delivery system.

CX 69

More Trending

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How to Join the Personalisation Revolution to Move from Ordinary to Extraordinary

Customer Think

Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Personalization is an exciting and developing area for Customer Experiences. On the podcast, we hosted Graham Hill, Ph.D., to talk about it, and I wanted to share […] The post How to Join the Personalisation Revolution to Move from Ordinary to Extraordinary appeared first on Beyond Philosophy.

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5 customer data developments changing CX in APAC

CX Network

The accelerated use of AI means organizations need to get their data in order – but this is easier said than done

CX 69
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How to Generate Fresh Ideas for Your Email Marketing Campaigns

Customer Think

Image source: Canva free Email marketing is one of the most cost-effective ways to market to your customers and leads. But your performance largely depends on sending emails regularly. The problem is that creative ideas can be scarcer than hen’s teeth when it’s time to send another email. What should you send?

52
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[Experience Action Podcast] Small Business CX Advantages

Experience Investigators

Ever wondered how small businesses can outshine their larger counterparts in customer experience? Hear how journey mapping can transform every touchpoint and why eliminating barriers is crucial to delivering a seamless customer experience. Real-life success stories from companies like Zappos and a local pharmacy illustrate the power of proactive customer care and community building in fostering loyalty and setting your small business apart from the rest.

CX 52
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HR Meets AI: 🤝 The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Data Standardization as a Catalyst for Improved Analytics and Strategic Planning

Customer Think

Think of a global business collecting sales data from different regions. Without standardization, this data may appear in different formats as dates, currencies, customer IDs, or product names can vary from one region to another. Such discrepancies make data interpretation difficult, leading to errors in processing and unreliable analytics.

Sales 52
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10 steps to ensuring CX data is good enough for AI

CX Network

As AI drives more of a customer’s experience, the data that power it must be accurate, unified and secure.

AI 59
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The Evolution of Data Exchange Software

Customer Think

In the digital age, organizations are inundated with data from a multitude of sources, including internal systems, cloud services, and external partners. To harness the full potential of this data, effective integration and exchange mechanisms are essential.

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[LinkedIn Learning] CX Operations: Developing a Customer-Centric Operating Model

Experience Investigators

Learn the knowledge and tools to transform your customer experience strategy and achieve tangible results to drive business success.

CX 40
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Customer Think

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not.

AI 52
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SugarCRM vs Pipedrive: A Complete Comparison

SugarCRM

SugarCRM and Pipedrive are leading customer relationship management (CRM) systems. While each has unique features, both help businesses track customer interactions and leads. SugarCRM streamlines and enhances organizations’ customer relationship management processes. With everything in one place, you can get a comprehensive view of every customer and their behavior.

CRM 26
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Enhancing home services with call tracking tech

Customer Think

When something breaks in your home, be it the furnace or the air conditioner or the garbage disposal, you need a quick solution. Many homeowners immediately reach out to a home services provider with hopes of a fast response. Unfortunately, they often find themselves disappointed at this crucial moment.

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9 Customer Satisfaction Metrics: What You Should Be Tracking

SurveySensum

Only 23% of customers say they’re “very satisfied” with their experience. Meanwhile, 44% are already open to trying new brands, even if they like the one they’re with. Once they leave, your chances of gaining them back are reduced to a slim 20% to 40%. Good isn’t good enough for customers anymore! So, how do you know if your customers are really happy?

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7 Essential Criteria for Choosing the Right Payments Partner

Speaker: Brad Pinneke, VP of Business Development at Payrix and Worldpay for Platforms

In this webinar, Brad Pinneke, Vice President of Business Development at Payrix and Worldpay for Platforms, will dive into the 7 must-have criteria for evaluating payments partners, helping you maximize both efficiency and the long-term value of your investment. From assessing technology capabilities to leveraging business development opportunities, this session will give you a clear, actionable strategy to select the right partner for scaling your business.