Tue.Oct 01, 2024

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

CX 339
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Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact

Customer Think

Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact.

AI 125
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What all World-Class Customer Experience Brands Have in Common

The DiJulius Group

Most companies have multiple statements—a mission, purpose, and core values. The problem with having numerous statements is that employees can’t keep track of them or remember them. The one statement that all world-class customer experience organizations have in common is they all have a customer experience action statement that they make sure every one of.

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Product News – August 2024

Lumoa

content Lumoa Product News for August 2024 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Actionable Insights have been overhauled! We originally offered lots of different Insights types, but we received long term feedback that customers were unsure of the differeneces between the Insights, and when one would be more applicable than the other

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Omnichannel Strategies: Challenges and Building Blocks

Customer Think

I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. When customers interact with brands, they want (expect) a smooth, seamless, consistent, and personalized experience – via their preferred channel.

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7 Lessons on Customer Experience Excellence: Insights from a Personal Journey

C3Centricity

Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping an open mind and learning from every occurrence is crucial to improving our own practices. Recently, I had an eye-opening experience that reinforced this lesson in a way I hadn’t anticipated. After the holiday season, I found myself grappling with severe lower back pain, which escalated into a medical ordeal that spanned hospital stays, emergency surgeries, and

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5 customer data developments changing CX in APAC

CX Network

The accelerated use of AI means organizations need to get their data in order – but this is easier said than done

CX 69
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Linking EX to CX: The How and Why

Customer Think

Platitudes and gross simplifications regarding the impact of the Employee Experience on the Customer Experience abound. EX = CX. Happy employees = happy customers. Take care of your employees, and they will take care of your customers. These are pabulum. No one disagrees that customer-facing employees are your CX delivery system.

CX 69
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[Experience Action Podcast] Small Business CX Advantages

Experience Investigators

Ever wondered how small businesses can outshine their larger counterparts in customer experience? Hear how journey mapping can transform every touchpoint and why eliminating barriers is crucial to delivering a seamless customer experience. Real-life success stories from companies like Zappos and a local pharmacy illustrate the power of proactive customer care and community building in fostering loyalty and setting your small business apart from the rest.

CX 52
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How to Generate Fresh Ideas for Your Email Marketing Campaigns

Customer Think

Image source: Canva free Email marketing is one of the most cost-effective ways to market to your customers and leads. But your performance largely depends on sending emails regularly. The problem is that creative ideas can be scarcer than hen’s teeth when it’s time to send another email. What should you send?

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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9 Customer Satisfaction Metrics: What You Should Be Tracking

SurveySensum

Only 23% of customers say they’re “very satisfied” with their experience. Meanwhile, 44% are already open to trying new brands, even if they like the one they’re with. Once they leave, your chances of gaining them back are reduced to a slim 20% to 40%. Good isn’t good enough for customers anymore! So, how do you know if your customers are really happy?

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Data Standardization as a Catalyst for Improved Analytics and Strategic Planning

Customer Think

Think of a global business collecting sales data from different regions. Without standardization, this data may appear in different formats as dates, currencies, customer IDs, or product names can vary from one region to another. Such discrepancies make data interpretation difficult, leading to errors in processing and unreliable analytics.

Sales 52
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10 steps to ensuring CX data is good enough for AI

CX Network

As AI drives more of a customer’s experience, the data that power it must be accurate, unified and secure.

AI 59
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The Evolution of Data Exchange Software

Customer Think

In the digital age, organizations are inundated with data from a multitude of sources, including internal systems, cloud services, and external partners. To harness the full potential of this data, effective integration and exchange mechanisms are essential.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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[LinkedIn Learning] CX Operations: Developing a Customer-Centric Operating Model

Experience Investigators

Learn the knowledge and tools to transform your customer experience strategy and achieve tangible results to drive business success.

CX 40
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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Customer Think

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not.

AI 52
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SugarCRM vs Pipedrive: A Complete Comparison

SugarCRM

SugarCRM and Pipedrive are leading customer relationship management (CRM) systems. While each has unique features, both help businesses track customer interactions and leads. SugarCRM streamlines and enhances organizations’ customer relationship management processes. With everything in one place, you can get a comprehensive view of every customer and their behavior.

CRM 26
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Enhancing home services with call tracking tech

Customer Think

When something breaks in your home, be it the furnace or the air conditioner or the garbage disposal, you need a quick solution. Many homeowners immediately reach out to a home services provider with hopes of a fast response. Unfortunately, they often find themselves disappointed at this crucial moment.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.