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Part I: Foundational Dimensions of Customer Value Introduction: Why This Series and Why Now? In today’s rapidly transforming global economy, B2B value creation is no longer a theoretical conceptit’s the competitive foundation on which industry leaders operate. Yet despite countless articles and frameworks, many companies still struggle to define, deliver, and evolve real value for their business customers.
When I wrote Listen or Die back in 2017, we were already seeing how important mobile was becoming in the VoC world. Fast forward to today, and mobile is no longer a "nice to have"it's expected. But heres the surprising part: while the technology has improved, how mobile is actually used by employees hasnt changed all that much. Despite advances in AI and data visualization tools, your team is still not going to want to scroll through trend graphs or drill down into charts on their phones.
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