Sat.Dec 09, 2023

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How to create an inspired workforce: Operationalize

Customer Think

This post is the sixth in a series devoted to creating an inspired workforce. I will share additional posts over the coming weeks to support leaders, managers, and supervisors in this effort. In summary, the first five steps are to 1.

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Designing Digital Customer Experiences: A Comprehensive Guide

Customer Think

In today’s competitive digital landscape, businesses are not just competing on products and services; they are vying for customer attention, loyalty, and advocacy. Customer experience app provides seamless and engaging digital customer experience (CX) and has become a crucial differentiator, shaping perceptions, and influencing purchasing decisions.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

Customer Think

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?

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Personalization is pervasive but it’s not personal – Interview with Shafqat Islam

Customer Think

Podcast Today’s interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical