Dear CEO, to understand the customer, you have to become the customer
Steven Van Belleghem
SEPTEMBER 24, 2023
Customer anthropology I had to think back to that story, when I recently learned that Brian Chesky, the CEO of Airbnb does something very similar, trying to understand the customer by going into the field and “becoming” the customer. I love how he spent the last six months living on the premises that he’s been renting out through his own platform.
109 
Let's personalize your content