Fri.Sep 06, 2024

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Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

Beyond Philosophy

In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett , partner and CXO at WeRock DM , who shares his thoughts after watching “The Social Dilemma” and wrestling with the impact of digital marketing on mental health.

Sales 78
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The Hidden Flaws of NPS: Why Better Alternatives Are Emerging for Your Business

Customer Think

This article was originally posted on: [link] Introduction Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty and satisfaction. However, its effectiveness and relevance have come under scrutiny.

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Conversational AI Competitive Landscape

DMG Consulting

Conversational AI Competitive Landscape September 2024 The conversational artificial intelligence (CAI) market is already crowded, with over 100 established platform and/or customer self-service competitors and more entering the sector. Each CAI offering is unique: some vendors’ platforms include both customer self-service and agent assist/augmentation applications; others concentrate solely on delivering customer self-service capabilities; and there are also best-of-breed providers focused on e

AI 62
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5 Rules for Proactively Firing Customers to Increase Profit

Customer Think

Listen to the podcast: It might seem counterintuitive to your bottom line and the concept of customer-centricity, but the fact is that sometimes you have customers that you should fire. I get it. It runs against the conventional wisdom. You’re supposed to serve your customers. You’re supposed to be customer-centric.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Crack the ‘Happy’ Employee Code – 30+ Performance Review Questions to Ask

SurveySensum

Often performance reviews are misunderstood and seen as a dreaded task, a box to tick off, or even a necessary evil. How about you look at them differently? Consider them an opportunity to connect with your employees, identify accomplishments & challenges, get first-hand feedback, and shape future trajectory. In fact, 98% of organizations state performance management programs are crucial to business success.

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Playing the Odds: CX is About Value Optimization and Risk Mitigation

Customer Think

It’s increasingly rare to find a mid-sized or larger company that doesn’t have a CX/VoC program of some sort. But for many (perhaps even most) firms these programs are check-the-box cookie-cutter formalities that aren’t listening or taking meaningful action on what they hear.

CX 72

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Is Marketing what you think it is?

Customer Think

The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers. The contribution of Marketing to any business, is in the generation of profitable revenue. Without that profitable revenue there can be no sustainable business.

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Predictive Analytics is Changing Customer Success as We Know It

Customer Think

I’ve been in the Customer Success field for several years now, and if there’s one thing I’ve learned, it’s that data can be both a blessing and a curse. On one hand, we have more information about our customers than ever before – what they like, what they need, where they’re getting stuck.

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Making Important Decisions

Customer Think

During a day we make innumerable decisions. What should I eat for lunch? When should I go to the store? Should I complete this paperwork now? Or wait until after the meeting? We make these simple decisions quickly, effortlessly, using top-of- mind answers. But sometimes we must make consequential decisions that need some pondering.

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How AI-Driven Chatbots Are Transforming The Financial Services Industry

Customer Think

Everyone has seen that the financial services sector is experiencing much change. This means how such institutions operate and deliver customer services is being transformed by technology and other relevant advancements. Several technologies have come to play a role in this shift, yet AI-driven chatbots have emerged as a focal point of this revolution.

AI 64
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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The Top Reasons People Succeed in the Project Management Industry

Customer Think

Success in the project management industry is not a mere stroke of luck; it is a result of deliberate actions, strategic thinking, and a mastery of essential skills.

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Factors driving the gap between customer expectations and satisfaction

Customer Think

Customers are generally not happy with the experiences they are having with brands.