The Customer Service Blog
JUNE 22, 2024
Like most people, I really enjoy going on foreign holidays to hot countries. In the last few months I’ve enjoyed holidays in Italy, Florida, and Spain. But as someone who has experienced skin cancer several times in recent years, I know only too well the massive importance of being careful in the sun, and using a high quality sunscreen to protect my skin.
Customer Think
JUNE 22, 2024
Complexity, overwhelm, lack of confidence, and perceptions of risk lengthen the buying process. Or stall it indefinitely. This is evident as the growth of “no decision” is surpassing that of won deals in B2B. The B2B buying process takes 6 months to 8 months—or longer, depending on complexity of solution.
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Customer Think
JUNE 22, 2024
Gaining customer trust is more important than ever for marketers today. While businesses often focus on making money, creating loyal customers for long-term success is vital. Putting customer satisfaction at the center of your marketing plans can make a big difference.
Customer Think
JUNE 22, 2024
Given how hot the competition is, keeping customers coming back is arguably more important today than it’s ever been. Loyal customers mean repeat business and free marketing through word of mouth. Plus, keeping an existing customer is much easier than gaining a new one.
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What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
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