Wed.Jul 31, 2024

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time.

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Make promises, keep them but you don’t have to beat them

Adrian Swinscoe

I was thinking about expectations the other day and it reminded me of something that I wrote in How To Wow, so I thought I’d share […] The post Make promises, keep them but you don’t have to beat them first appeared on Adrian Swinscoe.

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Mastering the Shift: From Product-Led Growth to Enterprise Sales

Totango

“In a PLG motion… you’re helping people to use the product more effectively, and ultimately, to upgrade to a paid experience. [In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

Sales 98
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It’s not about the good service you render. It’s about the GREAT experience your customers remember. Don’t just be good. Be GREAT out there!

Bill Quiseng

English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed”. So, this week, I encourage you to remind yourself and your colleagues of this: Customers pay for their experience, not your product or service. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable best price, product, or service.

CX 88
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How to Differentiate and Earn Higher Margins: Debunking 4 Common Myths About B2B Customers

Customer Think

I recently conducted 30 in-depth interviews with user teams of major companies paying $1-6 million annually for a software service supporting a critical internal operation. While the vendor was a leader in its field, focusing intensely on customer experience, 2/3 of clients were ambivalent about the relationship.

B2B 75
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Best Patient Experience Tools in 2024

Zonka Feedback

In today's rapidly evolving healthcare landscape, patient experience is more critical than ever. Did you know that hospitals with high patient satisfaction scores experience a 50% higher net margin compared to those with lower scores? This statistic, reported by the Harvard Business Review, highlights just how vital it is for healthcare providers to prioritize patient experience.

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Top Customer Experience (CX) Events & Conferences in the USA 2024-25

Zonka Feedback

The world of customer experience is ever-evolving, and staying ahead requires more than just understanding trends—it demands active engagement with the leading minds in the industry. Imagine your last pivotal decision. Was it made in isolation, or was it influenced by a breakthrough idea at a conference? This blog dives into the top CX events in the United States, perfect for CXOs and CEOs seeking to refine their strategies.

CX 59
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The Top 5 Ways AI is Revolutionizing Customer Experience Management

Execs In The Know

Industries and markets have steadily become more competitive, challenging Customer Experience (CX) leaders who are constantly seeking innovative solutions to enhance customer satisfaction without hurting their bottom line. AI is undoubtedly the star innovation of recent years, since the game-changing technology, especially with the introduction of generative AI, has reshaped the landscape of CX management.

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Caregiver Satisfaction Survey: Improving Work Environment and Care Quality

Zonka Feedback

Caregivers are the backbone of any healthcare system, playing a crucial role in ensuring the well-being and recovery of patients. However, the immense responsibilities they shoulder often lead to high levels of stress and burnout, which can significantly impact their job satisfaction and performance. Recognizing and addressing their needs is not just beneficial for the caregivers themselves but is also essential for delivering high-quality patient care.

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AI Feedback Loop: From Feedback Analysis to Continuous Improvement

SurveySensum

Ever wondered how companies like Netflix or Amazon seem to always know exactly what you need, your expectations, even before you do? The magic lies in the AI feedback loop – a complete game changer in the world of feedback analysis. This AI capability enables businesses to analyze your feedback to extract actionable insights, understand customer sentiments, and even gauge their emotions.

AI 52
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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166: Tearing Down Silos by Building Collaboration Across Departments

The DiJulius Group

On this episode of The Customer Service Revolution, uncover the secrets to building a thriving internal culture with John DiJulius and Dave Murray. Learn how breaking down organizational silos can transform your workplace into a cohesive, efficient powerhouse. Using real-world examples from Intermountain Healthcare, we’ll show you how effective leadership and a strong internal culture.