STUPID QUESTIONS (AGAIN)
Futurelab
MAY 3, 2024
#NoBullshitCX #20yearsFuturelab “See the bigger picture.” Remember last week’s column on the outsider’s perspective? Here is another story about it from our work for the contact center of a car manufacturer. We reviewed their overall CX strategy (more on this topic later) and looked at the way they operated–from a customer perspective. Knowing how often companies run on the“we always did it this way” principle, I asked as many “stupid questions” as I could.
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