Fri.Jul 26, 2024

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Unleash the Amazing Power of Mental Models to Decode Customer Behavior: Master Class Part 8: Unlocking the Psychology of Customer Experience

Beyond Philosophy

Did you ever have an imaginary friend? If so, you already have a leg up on this week’s episode. Chances are you created a mental model of your imaginary friend and could predict with 100 percent accuracy how they might react to a given situation. A mental model is a detailed creation of an imaginary customer that helps you determine how a real-life customer might react to a given situation.

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B2B Marketers Use a Buyer MVP to Excel with GenAI

Customer Think

B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether […] The post B2B Marketers Use a Buyer MVP to Excel with GenAI appeared first on Marketing Interactions.

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All the bits you missed from All Access: Future Contact Centres

CX Network

The key highlights from every session at CX Network's All Access: Future Contact Centres 2024

CX 59
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Tips to Balance Personalization and Privacy in AI-Driven CX

Customer Think

In the mid-1990s, an online bookstore in Seattle began analyzing its customers’ reading habits. This unassuming data collection would prove to be a cornerstone of Amazon’s growth into a global enterprise.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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NPS Impact on Revenue: From Loyalty to Business Growth

Zonka Feedback

In today's competitive market, enterprises constantly seek ways to drive revenue growth. Despite investments in product development and marketing, many still struggle with customer retention and loyalty. The solution? Leveraging the Net Promoter Score.

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Mental Health Matters: Building Stronger, Happier Teams

Execs In The Know

Mental health matters. As leaders, embracing this journey is crucial—not just to stay informed but to create environments where well-being is a top priority. It’s about shaping a compassionate future for our teams and ourselves. Recent studies reveal a concerning rise in mental health disorders. Anxiety and depression rates have surged, with many struggling to adapt to rapid changes and uncertainties.

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The Customer Experience Oversight: Why Your Hiring Process Is More Critical Than You Realize

Doing CX Right

It's time to rethink the hiring process as there's an overlooked significant impact on customer experiences. Learn and apply essential HR-CX strategies for long term success. The post The Customer Experience Oversight: Why Your Hiring Process Is More Critical Than You Realize appeared first on Doing CX Right.