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Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
“With great power comes great responsibility.” That proverb may be traced to Voltaire and Spider-Man, but it’s contact center leaders who see the impact data and analytics are already having on the front line — and the obligations that come with it. Forward-thinking leaders who prioritize the customer experience across a wide range of business sectors shared their insights, experiences, and some cautionary tales with CCMA earlier this year.
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What is the key to creating and delivering personalized experiences that resonate with your customers? Simple – understanding who your customers are, what they expect, and what motivates them. And that’s where customer profile surveys come in! So, what are these surveys? How are they helpful in giving you actionable insights into customer expectations to tailor your products, services, and marketing strategies?
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