Role of Chief Customer Officer: Ensuring that Customer-Centricity is at the Heart of Business
Customer Think
MARCH 19, 2024
The role of CCO has historically been viewed as a bridge between the customer and the business, primarily focusing on customer service and corporate feedback. However, the digital revolution and subsequent acceleration of consumer expectations have expanded the CCO’s role to include not just customer service but also experience (CX), loyalty, and long-term engagement strategies.
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