Thu.Aug 15, 2024

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Innovation in Action: Strategic Experimentation for Enhanced Customer Experience

Customer Think

Introduction Article originaly posted at: [link] Experimentation methods are critical for enhancing Customer Experience (CX) programs by validating hypotheses, identifying improvement areas, and ensuring that new initiatives resonate with both partners and customers. In today’s competitive market, businesses must deliver exceptional CX that meets and exceeds customer expectations.

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Discover The Surprising Benefits of Adding Friction To Your Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Organizations must constantly answer an interesting question: how much friction is good for their experience? It might seem like the answer will always be “none at all,” but it isn’t. Today, let’s talk about friction in Customer Experiences and when it is—and isn’t—bad.

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Beyond Loyalty Programs: A Comprehensive Approach to Loyalty Marketing

Customer Think

When discussing loyalty marketing, many people immediately think of loyalty programs. However, these programs should be viewed as just one component of a broader strategy. True loyalty marketing revolves around enhancing the overall customer experience. To effectively measure and improve loyalty, you must first understand the complete picture of your current customer experience.

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Fast Food Discounts on the Increase

The Customer Service Blog

I’m really not a fan of fast food. In fact, it’s extremely rare for me to ever visit a fast food restaurant or buy a takeaway meal. The only time I would ever go into a McDonalds or Burger King would be to use their toilets or (if I’m really desperate) to eat one of their vegetarian burgers while on holiday. And even then, I’d only buy food at one of these burger joints if there were no other eating options nearby.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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[Book Review] A Visionary System for Managing Revenue Growth

Customer Think

Source: John Willey & Sons, Inc. “Revenue operations” has been a notable topic of conversation in the B2B world for the past few years.

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From Government CX to Private Sector: Breaking Through ‘Doom Loops’ and Red Tape

Doing CX Right

Government CX is just as important as private sector customer experience. Read lessons about new initiatives that can benefit all industries. The post From Government CX to Private Sector: Breaking Through ‘Doom Loops’ and Red Tape appeared first on Doing CX Right.

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What is Behavioral Economics, and Could it Help Your Bank Grow?

NGDATA

The impact of behavioral economics on financial decision-making, particularly in community banks. It explores how cognitive biases and emotions influence customer behavior, driving some banks to introduce innovative tools and services aimed at improving financial literacy and savings habits. By leveraging behavioral economics principles, community banks can enhance customer engagement, foster financial well-being, and build long-term loyalty.

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12 Powerful Lessons in Customer Support from a Recreational Basketball Championship

Customer Think

As VP of Customer Experience for a high availability software company, I understand the challenges of delivering support while under pressure. I used to play in a recreational basketball league and our championship playoff provided some important lessons for Customer Support teams. 1.

Gaming 64
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Why Spotify‘s personalization features are in the marketing spotlight

NGDATA

Spotify is expanding its personalization efforts beyond its successful Wrapped campaign with the introduction of “Daylist,” a new feature that curates music recommendations based on users’ changing moods throughout the day. Daylist adapts to a listener’s preferences in real-time, offering a more dynamic and personalized music experience. This move underscores Spotify’s commitment to enhancing user engagement through continuous innovation in music personalization.

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Why You’re Failing at Business process management?

Customer Think

In the fast-paced world of business, Business Process Management (BPM) tools have become vital for organizations seeking to enhance efficiency, improve customer satisfaction, and gain a competitive edge. However, despite the clear benefits, many businesses struggle to implement BPM effectively.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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3 ways that influencer marketing has changed in 2024

NGDATA

In 2024, influencer marketing has evolved with brands becoming more selective in partnerships, focusing on influencers with high engagement rather than just follower counts. Brands are going beyond simple gifting to build long-term relationships, often involving influencers in content creation and event participation. Additionally, brands are increasingly leveraging influencers’ existing content for paid ads, recognizing the value of authentic, well-performing user-generated content.

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How RCS is Sparking Change for Contact Centers

Customer Think

There’s a growing gap emerging between customer expectations and what traditional messaging channels can deliver. As SMS and email are beginning to keep pace with the demand for more interactive communication, RCS comes forth as a definitive solution.

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55+ Personalization Statistics (New 2024 Data)

NGDATA

Personalization in marketing is increasingly critical, with 89% of marketers seeing positive ROI and 60% of consumers becoming repeat customers after personalized experiences. The global personalization software market is expected to grow significantly, and businesses can generate 40% more revenue through personalized strategies. However, privacy concerns and the phase-out of third-party cookies may challenge future personalization efforts.

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Conversica Introduces New Advanced Flexible AI Message Customization in Latest Conversational AI Platform Upgrades

Customer Think

New Features Deliver Unmatched Control Over Generative AI for Two-Way Customer Engagement

AI 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms

NGDATA

Community banks are increasingly shifting their advertising efforts from social media to streaming platforms like Peacock, Hulu, and Disney Plus. This move is driven by consumer fatigue with social media ads and the growing popularity of ad-supported streaming services. Streaming allows banks to reach broader and more diverse audiences, especially through live sports, which have proven to be highly engaging.

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ClearSale Unveils Retail Fraud Prevention Tools in New Product Portfolio

Customer Think

Preventative Intel solutions offer options that can be tailored to every unique business need and requirement

Retail 52
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3 Ways Artificial Intelligence Can Help Marketers Improve Personalization

NGDATA

The blog highlights how AI-driven solutions enable organizations to create hyper-personalized experiences by analyzing vast amounts of data to understand customer behaviors, preferences, and needs. This approach not only improves customer satisfaction and loyalty but also drives business growth by delivering relevant and timely content, products, and services.

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Employee Attrition : Types, Reasons, Effects, and Strategies to Control

Hodusoft

Employee Attrition : Types, Reasons, Effects, and Strategies to Control What comes to your mind when you read the term “employee attrition?” Big Quit? The Great Resignation? Mass Layoffs? Quite Quitting? Recession? Even though, in the last few years, employee attrition has become a huge concern for many organizations, particularly the ones in the call and contact center industry, it hasn’t always had a negative connotation.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Banks and Real-Time Personalization

NGDATA

Banks have a unique opportunity to harness their rich data resources to offer real-time personalization, transforming customer interactions into highly tailored experiences. By deeply understanding individual customer needs and behaviors, banks can deliver timely, relevant offers and services, akin to a virtual personal assistant. This approach not only meets rising consumer expectations but also provides a competitive edge over tech companies.

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