Thu.Jul 11, 2024

article thumbnail

Extracting valuable insights with text analysis

Callminer

Text analytics is the process of extracting data from written texts to understand customer behavior and thoughts, aiming to improve customer experience. Read this blog to learn more.

article thumbnail

Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

Customer Think

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Article Source: [link] Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons in Gaining C-Suite Support From a Veteran of the Board Room

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Sanjay Patel has a pickle, and he wants our help. It’s a simple question but a profound one: How do you get the senior exec to buy into your program? In other words, how do you deal with senior management?

Sales 78
article thumbnail

Bridging the Gap Between Sales and Marketing

Customer Think

In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Sales 112
article thumbnail

How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

article thumbnail

Activate a customer-led growth strategy to fuel expansion

Totango

“Traditionally, customers have focused on acquisition. When money was a little cheaper, it was easy to throw money at the problem and grow at all costs. But, what we’ve found over the last year – in a real painful way – is that it’s no longer working.” – Chris Dishman , Senior Vice President of Customer Success, Totango + Catalyst For years, SaaS leaders thought new customer acquisition was the fastest way to grow.

B2B 78
article thumbnail

The Impact of Culture on Creating Value

Customer Think

Why is culture important? Management gurus will tell you culture is important, because culture brings employees and partners in a company together through shared beliefs, traditions, and expectations and goals. The two basic types of culture are material culture, physical things produced by a society; and non-material culture, intangible objects produced by a society.

77

More Trending

article thumbnail

Ethical Considerations of Using AI and Machine Learning in CRM

Customer Think

Credit : Pixabay Customer Relationship Management (CRM) systems have revolutionized how businesses interact with customers. With the advent of Artificial Intelligence (AI) and Machine Learning (ML), CRM has become even more powerful, providing deeper insights and more personalized experiences. However, integrating AI and ML into CRM systems raises several ethical concerns.

article thumbnail

Customer Engagement Platforms: An Overview

Help Scout

What are customer engagement platforms? Learn what they are, how they differ from CRMs, key features of CEPs, and how to choose the best for your business.

59
article thumbnail

15 Questions You Should Always Ask About SaaS Applications Before Buying It

Customer Think

Software as a Service (SaaS) applications are cloud-based services where software is hosted and managed by a third-party provider, accessible over the internet. Unlike traditional software that requires installation on individual devices, SaaS solutions offer scalability, remote accessibility, and reduced maintenance overhead.

article thumbnail

From Siloes to Seamless: How to Implement Omnichannel Customer Experience

Zonka Feedback

Imagine a customer seamlessly transitioning from browsing your website on a laptop to making a purchase through a mobile app, all while receiving personalized recommendations.

article thumbnail

How to Select the Perfect Payments Partner: 7 Keys for Sustainable Growth

Speaker: Brad Pinneke, VP of Business Development at Payrix and Worldpay for Platforms

Join Brad Pinneke, Vice President of Business Development at Payrix and Worldpay for Platforms for an informational webinar about how to select the ideal payments provider for your platform! This session highlights the 7 key criteria for assessing payments partners and maximizing the value of your investment. From evaluating technology and business development programs to understanding support and compliance, this webinar will equip you with a comprehensive evaluation framework and strategy for

article thumbnail

Comparing Inbound Marketing and Account-Based Marketing: A Comprehensive Guide

Customer Think

In the dynamic world of B2B marketing, two prominent strategies have gained significant traction: Inbound Marketing and Account-Based Marketing (ABM). Each approach offers unique benefits and challenges, catering to different business needs and goals.

B2B 63
article thumbnail

So you think digital banking is done?

NGDATA

UK innovators like Monzo and Revolut have driven digital banking forward, prompting traditional banks to adopt similar features. While consumer retail banking may appear saturated, significant opportunities exist in SME, B2B, private, and commercial banking. LoopFX is disrupting the $7 trillion daily FX market with its PeerToBank matching protocol. Despite perceptions, digital banking innovation is still in its early stages, with immense potential for future advancements across various financial

B2B 52
article thumbnail

Why You Should Think Beyond Surveys for Original Research

Customer Think

In my last post, I described where B2B marketers should look when attempting to find topics for thought leadership content. There’s no longer any doubt that high-quality thought leadership content has become a critical component of effective marketing at many B2B companies. Numerous research studies have identified the characteristics that make thought leadership content persuasive.

B2B 63
article thumbnail

How generative AI is reshaping brand marketing

NGDATA

Generative AI is transforming the marketing landscape by enabling brands to create a variety of content effortlessly. This technology has given rise to AI influencers, exemplified by Lil Miquela, who generate significant revenue and engagement despite not being real people. The industry is currently experimenting with generative AI, focusing on mastering prompt engineering to produce unique and effective outputs.

AI 52
article thumbnail

How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

article thumbnail

Navigating Burnout: Understanding And Overcoming Workplace Stress

Customer Think

In today’s world, burnout has become an all-too-common issue resulting from hectic schedules and demanding lifestyles. From relentless pressure at work to the constant juggling act of personal responsibilities, many of us find ourselves close to the point of exhaustion.

58
article thumbnail

The Role Of AI In Digital Marketing: What You Need To Know

NGDATA

AI is transforming digital marketing by enabling hyper-personalized marketing, enhancing predictive analytics, and improving customer interactions through advanced chatbots. The rise of voice-based shopping is driving the need for voice search optimization. Generative AI tools streamline content creation and product design, while autonomous AI tools like AutoGPT automate complex tasks.

AI 52
article thumbnail

Reduce Costs, Enhance Security: Why Telecom Companies Need Hosted IP PBX Software?

Hodusoft

Reduce Costs, Enhance Security: Why Telecom Companies Need Hosted IP PBX Software? The telecom industry is one of the most competitive and dynamic sectors that holds great significance in the global business landscape. The increased reliance on digital technologies and internet connectivity further accelerates innovation and competition within the sector.

article thumbnail

AI Success Begins and Ends With People: 3 Steps for Leaders to Drive AI Readiness

NGDATA

AI success relies on a people-centric approach, emphasizing the importance of fostering an AI-ready culture. Leaders should empower employees through training and innovation, integrate AI into the overall business strategy, and promote collaboration across teams. These steps ensure that AI initiatives align with company goals and are effectively implemented, leading to better outcomes.

AI 52
article thumbnail

The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

article thumbnail

Knowledge Base Management: How to Improve in 2024

CommBox

Introduction to Knowledge Base Management Knowledge-based management creates and maintains an information repository supporting customer service and self-service initiatives. The Role of AI in Customer Service AI is pivotal in customer service, especially in knowledge base management. It automates creating, tagging, and updating content, ensuring the knowledge base is well-maintained and consistently accurate.

article thumbnail

The New Rules of Marketing Across Channels

NGDATA

In today’s marketing landscape, integrating online and offline channels is essential for a consistent customer experience. The new rules emphasize an omnichannel strategy, where interconnected touchpoints provide a seamless journey. Data-driven decision-making, utilizing AI and machine learning, allows for personalized and optimized campaigns. Social media and influencer marketing are crucial for effective audience engagement.

article thumbnail

The Top AI Customer Service Solutions Transforming the Industry in 2024

CommBox

Introduction to AI Customer Service In the 1950s, John McCarthy, known as the founding father of Artificial Intelligence, coined the term. In the early days, the main goal was to explore whether AI machines could simulate specific characteristics of human intelligence and logic-solving. AI technology has made significant progress and increasingly advanced AI applications are changing operations across various industries.

article thumbnail

How to Choose the Right AI Survey Builder to Build Actionable Surveys: 8 Features to Look For

SurveySensum

Are you striving to gain an in-depth understanding of your customers to deliver them an exceptional experience? Then, you may want to replace your traditional survey builder with a stronger tool. Why, you may ask? Because traditional survey builders don’t cut it anymore! Yes, they help you build surveys, but they neither have the speed nor the capability to dig deep into customer feedback in an ever-evolving CX space.

AI 52
article thumbnail

Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

article thumbnail

Capacity Deepens Voice and Contact Center Capabilities with Two Acquisitions

Customer Think

AI-Powered Support Automation Platform Acquires CereProc and SmartAction

article thumbnail

Using a CX vision to guide your growth strategy

Inside Customer Service

Service culture starts with leadership. Providing clear direction is a core part of a leader's job. Customer-focused leaders do this with a customer experience (CX) vision. A CX vision is a shared definition of an outstanding customer experience that gets everyone on the same page. It’s unique to your company and brand. Think of it like a North Star that always guides you in the right direction.

CX 152