Fri.Feb 09, 2024

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. Similarly, to be successful, an enterprise needs to be able to prevent churn and increase revenue growth.

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How to Connect With Your Customers on an Emotional Level and Drive Brand Loyalty

Beyond Philosophy

Practicality is essential. Great ideas you can’t do anything with in the real world are a waste of time. Bob Black, one of our avid podcast listeners, likes our concepts about eliciting particular customer emotions. But he doesn’t know how to do that in practical steps. So, this episode gives them to him. Bob isn’t alone. Numerous organizations struggle with eliciting specific emotions in their customers.

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Successful Software Monetization Requires a Customer-Centric Approach

Customer Think

New software, new features, new deployments, and new monetization models are the norm for technology companies today. Companies and their companies are rapidly embracing the subscription monetization model, in which customers pay monthly or yearly for software use.

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5 skills for the modern CX practitioner and where to learn them

CX Network

The top skills CX practitioners need in an ever-changing business environment

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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The Essential Recipe for Implementing User Research in Your Organization

Customer Think

I love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the journey of home chefs from starting small to going big, from being a cynic to being hopeful and having trust in one’s abilities, and ends with a great display of strategic thinking and grit.

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Text Mining: Unlocking Insights from Feedback Text Data

Zonka Feedback

Text mining enables organizations to retrieve information from text data. With Zonka Feedback, you can know customer's intent, emotions, and sentiments.

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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

Every business operates within the context of the marketplace. The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. This knowledge helps them make better decisions that contribute to their success.

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Unlocking CEO Mental Fitness: Imagine ”NPS” as a Custom Gauge for Effective Leadership or Not

Customer Think

While I lack a background in psychology or psychiatry studies, having come from an engineering and business graduate school, I find myself reflecting upon the unbridled and boundary-less actions of a CEO of a small NPS company in the picturesque Netherlands.

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Your prospects really aren’t interested in your “solutions”

Customer Think

“Solution” is possibly both the most over-used and the most misused word in many salespeople’s vocabulary. Hundreds of books have been written on the subject, and millions of training hours have been delivered on the subject of “solution selling”. Marketers often lazily describe their offerings as their “solutions”.

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The Transformative Power of Advanced Customer Segmentation in the AI Era

Customer Think

In today’s competitive digital marketing landscape, small and medium-sized businesses (SMBs) are increasingly turning to artificial intelligence (AI) and big data to unlock the full potential of advanced customer segmentation. This technology offers a deeper understanding of consumer behaviors and preferences, enabling SMBs to deploy more personalized and effective marketing strategies.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Representative for whom?

Customer Think

Folks who work in your Customer-facing organizations have a lot of different names. Agents, technicians, associates (which always makes me chuckle a little bit), service providers, and others. One that often makes me think is: Representative. It’s curious to me because it can go either way, can’t it?

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