A VOC MANAGER? MORE LIKE A TRANSLATOR
Futurelab
MAY 23, 2024
#NoBullshitCX #20yearsFuturelab “The customer voice is a signal, not noise.” What capabilities should a Voice of the Customer manager have? I often struggle to answer this question. The reason is that getting customer data and creating business insight based on require two different types of people. A researcher should deliver unbiased data, but a business operative should be biased towards the business.
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