METRICS DRIVE BEHAVIOUR
Futurelab
MAY 31, 2024
#NoBullshitCX #20yearsFuturelab “Do not aggregate scores.” I recently told a story about a large B2B company that hired a team of “translators”to help interpret feedback results into tangible actions. The same colleague taught me how important it is to look beyond the metrics. When setting up or calibrating Voice of the Customer programmes, we always advise against aggregating various metrics into one, or creating a combo score based on several touch points.
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