Lesson #11 Revisited: Where You Start with VoC Depends on Where You AreāAnd How AI Can Help Along the Way
PeopleMetrics
FEBRUARY 4, 2025
When I first wrote Listen or Die , I outlined how organizations typically fall into one of three VoC phases: Building, Growth, or Optimization. No matter where you start, the goal remains the samecreating a VoC program that delivers actionable insights, improves customer experience, and drives business results. That hasnt changed. But what has changed is how AI is starting to reshape VoC, especially in the later phases, making it easier to scale, analyze customer feedback, and identify actions t
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