Tue.Jun 18, 2024

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Enhancing Product Design with AI: A Journey of Creativity and Customer Experience

Customer Think

Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience.

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New Hire? Start Wowing New Employees the Moment They Get Hired

The DiJulius Group

Start Wowing Your New Employees the Moment They Get Hired *The following is an excerpt from our new book, The Employee Experience Revolution: Increase Morale, Retain Your Workforce, and Drive Business Growth “When I hire someone, that is when I go to work for them.” The percentage of employees who quit before their first day. Read Full Article The post New Hire?

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Email Marketing Campaigns That Work: Tips for Boosting Open and Click-Through Rates

Customer Think

Email marketing is one of the most effective ways to connect with your audience. But what good is your perfectly crafted message if no one opens it? Or worse, if they open it but don’t click through to your content? If you’ve been struggling with low open and click-through rates, you’re not alone.

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Customer loyalty and retention: 5 insights from our Global State research

CX Network

Find out how important customer loyalty and retention are to practitioners in 2024, where they’re investing to nurture it and the role that technology is playing

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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Top CRM Software Development Trends To Watch Out For 2024

Customer Think

Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise. In 2024, the CRM landscape is poised for even more transformation, driven by technological advancements and changing business needs.

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AI Success Begins and Ends with People

NGDATA

The success of AI initiatives relies heavily on organizational culture and leadership. Leaders must drive AI readiness by educating and empowering employees, fostering collaboration between AI experts and other team members, and ensuring continuous investment in AI technology and skills development. This approach enables businesses to leverage AI for increased revenue, cost reduction, and competitive advantage.

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How Banks Can Unleash First-Party Data Safely

NGDATA

In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting privacy-centric strategies, banks can enhance customer experiences, boost engagement, and foster trust. Key tactics include contextual relevance in credit card offers, targeted marketing using first-party data, and ensuring transparency and fairness in data practices.

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How Travel Agencies in California can Benefit from AI Integration

Customer Think

California is central to a booming travel business in the United States. Thanks to its wide range of attractions and active network of travel companies, California attracts millions of tourists annually. According to Emerald’s study, the U.S. travel and tourism industry significantly contributed $1.9 trillion to the economy in 2019. It added nearly $1.

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9 must-have tools for demand gen marketing

NGDATA

Nine essential tools for demand generation marketing include HubSpot for CRM and automation, ChatGPT Pro for idea validation, and Originality.ai for content authenticity. Oktopost manages social media, Ahrefs provides SEO insights, and Lucky Orange offers website optimization. Drift enhances customer engagement with AI, Canva simplifies graphic design, and Metadata.io automates ad campaigns.

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How the Customer Voice Impacts Your Growth

Customer Think

We all know that customer reviews are critical for businesses. But it is entirely possible to have too much of a good thing. If you’re trying to read and react to every piece of customer feedback, you’re going to wind up stressed, frantic, and ineffective.

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How to Select the Perfect Payments Partner: 7 Keys for Sustainable Growth

Speaker: Brad Pinneke, VP of Business Development at Payrix and Worldpay for Platforms

Join Brad Pinneke, Vice President of Business Development at Payrix and Worldpay for Platforms for an informational webinar about how to select the ideal payments provider for your platform! This session highlights the 7 key criteria for assessing payments partners and maximizing the value of your investment. From evaluating technology and business development programs to understanding support and compliance, this webinar will equip you with a comprehensive evaluation framework and strategy for

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Don’t Ask Your Bank Customers If They’re Happy. Watch What They Do, Instead.

NGDATA

Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer journey analytics for more accurate insights into customer behavior. With the growth of digital banking, financial institutions should invest in advanced digital experience platforms (DXPs) to better understand and enhance customer engagement.

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Embracing 5 Hard Truths of Customer Experience to Improve Your CX Strategy

Experience Investigators

When we hear from CX change agents about what it takes to run a successful customer experience program , they usually mention at least one of these three challenges: It’s unclear how they should measure success, making it harder to quantify their results and make the case for more resources Data collection can be time-consuming and tricky, which takes time from other activities that may have a stronger impact Leaders feel they lack the influence to align their organization, so customers receive

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Coca-Cola global CMO: AI will completely reshape marketing

NGDATA

Coca-Cola's Global CMO, Manolo Arroyo, asserts that AI will significantly transform marketing by enhancing growth and effectiveness. Since early 2023, Coca-Cola has shifted from traditional media to AI and digital strategies, focusing on rapid learning and embracing failures. Arroyo highlights the importance of upskilling in martech and AI and fostering diverse perspectives, as seen in their "Real Magic" campaign developed by young creatives.

AI 52
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A Guide to Lone Worker Risk Assessments

CallCare

Lone worker risk assessments are needed for the safety and well-being of employees who operate in isolation. Lone workers, often found in industries such as healthcare, security, and field services, face unique challenges that can escalate into serious hazards without immediate support. Conducting thorough risk assessments helps identify potential dangers, comply with legal obligations, and implement effective safety measures.

Legal 52
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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Alchemer Empowers Businesses to Understand and Act on Audience Thoughts and Feelings at Never-before-seen Scale and Speed

Customer Think

Alchemer Pulse Summarizes and Analyzes Open Text Feedback, Delivering Actionable Customer Insights and Opportunities

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Spotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable

NGDATA

Spotify's latest campaign, the largest since "Wrapped," highlights the personal and relatable connections users have with the platform. Using real-life stories and user data, the campaign demonstrates Spotify's role in enhancing individual listening experiences. It spans digital, social, out-of-home, and TV formats to deepen engagement and showcase Spotify's integral role in everyday life.

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MadCap Software Bridges Silos of Corporate Content with Latest Product Offerings

Customer Think

Publish to Syndicate fosters collaboration across technical and learning and development teams

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EIS Inc.: Boosting CRM Adoption & Driving Revenue Growth with SugarCRM & sales-i

SugarCRM

Founded in 1946, EIS Inc. is a manufacturing company that focuses on electrical process materials and related parts serving transformer, electric motor, and other electrical equipment and aftermarket parts. Recently, the company has also started to activate in the electronic, alternative energy, and eMobility sectors. While successful, EIS Inc. also encountered challenges and struggles along their journey.

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The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

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A Massive Effect On Decision-Making is the Mood You Are In, Here’s Why A Master Class: Unlocking The Psychology of Customer Experience

Customer Think

Listen to the podcast: How you feel in a moment, or your overall mood significantly influences decision-making. Today, we dig into moods and motivational biases that influence experience outcomes. More than one thing happens in a customer experience, from individual heuristics (i.e., shortcuts in our thinking) to biases or other psychological concepts.

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How to get 2.7mln ‘Mom & Pop’ stores to adopt a new distributive trade platform – Interview with Prashaant Huria of Unilever

Customer Think

Podcast Today’s interview is with Prashaant Huria, who is the Chief Technology Officer for Unilever’s Digital Distributive Trade business. Prashaant and I connected after he spoke at Adobe’s Global Summit in Las Vegas back in late March. We talked about how they got 2.