Tue.Jun 18, 2024

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Enhancing Product Design with AI: A Journey of Creativity and Customer Experience

Customer Think

Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience.

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New Hire? Start Wowing New Employees the Moment They Get Hired

The DiJulius Group

Start Wowing Your New Employees the Moment They Get Hired *The following is an excerpt from our new book, The Employee Experience Revolution: Increase Morale, Retain Your Workforce, and Drive Business Growth “When I hire someone, that is when I go to work for them.” The percentage of employees who quit before their first day. Read Full Article The post New Hire?

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Email Marketing Campaigns That Work: Tips for Boosting Open and Click-Through Rates

Customer Think

Email marketing is one of the most effective ways to connect with your audience. But what good is your perfectly crafted message if no one opens it? Or worse, if they open it but don’t click through to your content? If you’ve been struggling with low open and click-through rates, you’re not alone.

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Customer loyalty and retention: 5 insights from our Global State research

CX Network

Find out how important customer loyalty and retention are to practitioners in 2024, where they’re investing to nurture it and the role that technology is playing

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Top CRM Software Development Trends To Watch Out For 2024

Customer Think

Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise. In 2024, the CRM landscape is poised for even more transformation, driven by technological advancements and changing business needs.

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AI Success Begins and Ends with People

NGDATA

The success of AI initiatives relies heavily on organizational culture and leadership. Leaders must drive AI readiness by educating and empowering employees, fostering collaboration between AI experts and other team members, and ensuring continuous investment in AI technology and skills development. This approach enables businesses to leverage AI for increased revenue, cost reduction, and competitive advantage.

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How Banks Can Unleash First-Party Data Safely

NGDATA

In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting privacy-centric strategies, banks can enhance customer experiences, boost engagement, and foster trust. Key tactics include contextual relevance in credit card offers, targeted marketing using first-party data, and ensuring transparency and fairness in data practices.

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How Travel Agencies in California can Benefit from AI Integration

Customer Think

California is central to a booming travel business in the United States. Thanks to its wide range of attractions and active network of travel companies, California attracts millions of tourists annually. According to Emerald’s study, the U.S. travel and tourism industry significantly contributed $1.9 trillion to the economy in 2019. It added nearly $1.

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9 must-have tools for demand gen marketing

NGDATA

Nine essential tools for demand generation marketing include HubSpot for CRM and automation, ChatGPT Pro for idea validation, and Originality.ai for content authenticity. Oktopost manages social media, Ahrefs provides SEO insights, and Lucky Orange offers website optimization. Drift enhances customer engagement with AI, Canva simplifies graphic design, and Metadata.io automates ad campaigns.

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How the Customer Voice Impacts Your Growth

Customer Think

We all know that customer reviews are critical for businesses. But it is entirely possible to have too much of a good thing. If you’re trying to read and react to every piece of customer feedback, you’re going to wind up stressed, frantic, and ineffective.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Don’t Ask Your Bank Customers If They’re Happy. Watch What They Do, Instead.

NGDATA

Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer journey analytics for more accurate insights into customer behavior. With the growth of digital banking, financial institutions should invest in advanced digital experience platforms (DXPs) to better understand and enhance customer engagement.

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Embracing 5 Hard Truths of Customer Experience to Improve Your CX Strategy

Experience Investigators

When we hear from CX change agents about what it takes to run a successful customer experience program , they usually mention at least one of these three challenges: It’s unclear how they should measure success, making it harder to quantify their results and make the case for more resources Data collection can be time-consuming and tricky, which takes time from other activities that may have a stronger impact Leaders feel they lack the influence to align their organization, so customers receive

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Coca-Cola global CMO: AI will completely reshape marketing

NGDATA

Coca-Cola's Global CMO, Manolo Arroyo, asserts that AI will significantly transform marketing by enhancing growth and effectiveness. Since early 2023, Coca-Cola has shifted from traditional media to AI and digital strategies, focusing on rapid learning and embracing failures. Arroyo highlights the importance of upskilling in martech and AI and fostering diverse perspectives, as seen in their "Real Magic" campaign developed by young creatives.

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A Guide to Lone Worker Risk Assessments

CallCare

Lone worker risk assessments are needed for the safety and well-being of employees who operate in isolation. Lone workers, often found in industries such as healthcare, security, and field services, face unique challenges that can escalate into serious hazards without immediate support. Conducting thorough risk assessments helps identify potential dangers, comply with legal obligations, and implement effective safety measures.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Alchemer Empowers Businesses to Understand and Act on Audience Thoughts and Feelings at Never-before-seen Scale and Speed

Customer Think

Alchemer Pulse Summarizes and Analyzes Open Text Feedback, Delivering Actionable Customer Insights and Opportunities

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Spotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable

NGDATA

Spotify's latest campaign, the largest since "Wrapped," highlights the personal and relatable connections users have with the platform. Using real-life stories and user data, the campaign demonstrates Spotify's role in enhancing individual listening experiences. It spans digital, social, out-of-home, and TV formats to deepen engagement and showcase Spotify's integral role in everyday life.

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MadCap Software Bridges Silos of Corporate Content with Latest Product Offerings

Customer Think

Publish to Syndicate fosters collaboration across technical and learning and development teams

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EIS Inc.: Boosting CRM Adoption & Driving Revenue Growth with SugarCRM & sales-i

SugarCRM

Founded in 1946, EIS Inc. is a manufacturing company that focuses on electrical process materials and related parts serving transformer, electric motor, and other electrical equipment and aftermarket parts. Recently, the company has also started to activate in the electronic, alternative energy, and eMobility sectors. While successful, EIS Inc. also encountered challenges and struggles along their journey.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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A Massive Effect On Decision-Making is the Mood You Are In, Here’s Why A Master Class: Unlocking The Psychology of Customer Experience

Customer Think

Listen to the podcast: How you feel in a moment, or your overall mood significantly influences decision-making. Today, we dig into moods and motivational biases that influence experience outcomes. More than one thing happens in a customer experience, from individual heuristics (i.e., shortcuts in our thinking) to biases or other psychological concepts.

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How to get 2.7mln ‘Mom & Pop’ stores to adopt a new distributive trade platform – Interview with Prashaant Huria of Unilever

Customer Think

Podcast Today’s interview is with Prashaant Huria, who is the Chief Technology Officer for Unilever’s Digital Distributive Trade business. Prashaant and I connected after he spoke at Adobe’s Global Summit in Las Vegas back in late March. We talked about how they got 2.