Fri.Jan 05, 2024

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Are you doing change to people or with people? – Interview with Phil Lewis and Claire Croft of Corporate Punk

Adrian Swinscoe

Today’s interview is with Phil Lewis and Claire Croft of Corporate Punk, an award-winning management consultancy that helps clients innovate and transform their business culture. Phil […] The post Are you doing change to people or with people? – Interview with Phil Lewis and Claire Croft of Corporate Punk first appeared on Adrian Swinscoe.

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7 Rules Guaranteed To Change Your Customer’s Habits To Gain ROI

Beyond Philosophy

Picture this: Your customers, like individuals, operate on habitual inclinations. So, if they habitually favor a competitor’s product or service, how does one instigate change? Here, we present seven potent ways to turn the tide. But before diving into these transformative strategies, let’s peer into the psychological underpinnings of habits. They possess distinct characteristics: A cue within our environment kickstarts the habitual response.

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How misinformation affects what we buy

The Customer Service Blog

Misinformation isn’t just blurring political lines anymore. It’s quietly infiltrating our shopping trolleys in subtle ways, shaping our decisions about what we buy and who we trust. Spurred by political events, misinformation has garnered widespread media coverage and academic research. But most of the attention has been in the fields of political science, social psychology, information technology and journalism studies.

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Upholding values amid a fast and furious tide of innovation

NGDATA

David Germann and Jon Douglas, two executives at Credit Union of America, discuss their unique career paths and emphasize the significance of upholding values amidst the rapid pace of technological innovation in the financial industry. Source The post Upholding values amid a fast and furious tide of innovation appeared first on NGDATA.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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5 Strategies to Gain VoC Insights from Knowledge Base

SurveySensum

A fitness app team was analyzing its user interactions. Their insights revealed a surge in “workout plans” and “nutrition tips” queries on their knowledge base. Here’s what they did – They updated the app’s navigation, featuring workout plans and nutrition advice. Content related to these topics was enriched, providing in-depth guidance and tips.

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Today’s Deposit Battles Demand Personalized Marketing Strategies

NGDATA

Banks must focus on building win-win relationships with consumers to excel, especially as traditional deposit-gathering strategies become less effective. Financial institutions should use data to understand and personalize experiences for different customer segments, creating trust and loyalty. This approach can lead to increased engagement, profit, and a growing customer base.

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Email Marketing in Banking Has Changed: Answers to Key Questions

NGDATA

Despite the rise of digital marketing, financial services emails still enjoy high open and click-through rates. Financial marketers must focus on relevance, personalization, and targeted content to engage customers. Source The post Email Marketing in Banking Has Changed: Answers to Key Questions appeared first on NGDATA.

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