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As a CX leader, you’re probably already deep into discussions around the potential or artificial intelligence (AI) to redefine the customer experience. However, the most forward-thinking organizations are approaching AI carefully, not rushing into customer-facing deployments. Instead, they’re prioritizing agent-facing AI — a strategic, intentional choice.
80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! However, the question arises – Are you paying enough attention to your digital channels? Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers?
The way brands promote their solutions has changed over time. We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience. This is where conversational marketing comes into play, enabling businesses to interact with the intended audience on a personal level.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
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