June, 2023

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Effective real-time marketing

ECXO

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences. Harvard Business Review Analytic Services surveyed more than 500 leaders to help determine how fast and far along the real-time analytics maturity scale businesses are moving.

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Harnessing Real-Time Data for Improved Customer Experience Understanding

eglobalis

Harnessing Real-Time Data for Improved Customer Experience CX Understanding The post Harnessing Real-Time Data for Improved Customer Experience Understanding appeared first on Eglobalis.

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CallMiner Product Innovation Series: June 2023

Callminer

CallMiner's VP of Product Management, Bruce McMahon, shares updates from the CallMiner 2023.06 platform release, including AI-based contact summarization, AI redaction and more.

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Is adhering to the FCAs new consumer duty impossible without the help of technology?

Adrian Swinscoe

Many customers are suffering right now with high inflation and interest rates. Now, while that is easy to say and observe, it’s often hard to quantify […] The post Is adhering to the FCAs new consumer duty impossible without the help of technology? first appeared on Adrian Swinscoe.

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An Introduction to AI in Customer Service

Artificial intelligence (AI) adoption has risen dramatically in the customer service industry over the last few years. But many contact centers have yet to implement AI. In this eBook, we give an introduction to how customer service leaders are using AI to improve their customer experience.

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4 ways to train customer service skills without awkward role playing

Inside Customer Service

Why do we subject employees to role playing? Managers often request it for customer service training, but participants don't like it. Here are just a few comments from a discussion on LinkedIn Live : "It's always awkward and stressful." "The interactions are just not natural." "It's unnerving." It would be one thing if role playing was a highly effective customer service training technique.

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This is our time for a Patient CARE Revolution!

Bill Quiseng

For many years, there has been a stranglehold “Profits over People” mentality for healthcare leaders. These “Profits over People” traditionalists care about their hospital’s labor, research, and equipment costs, Medicare reimbursements, pharmaceutical companies’ payments in cash and in-kind gifts, and their patients’ payments more than they do their patients.

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The Rising Tide of Brand Purpose in B2B

eglobalis

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

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34 experts share their favorite examples of new product innovation

Callminer

Learn more about new product innovations and review some of the most influential innovative products in recent times, according to business experts.

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Why customers’ digital experience is key to your company’s survival and success

Adrian Swinscoe

This is a guest post by Alfonso de la Nuez, the author of The Digital Experience Company and Chief Visionary Officer at UserTesting. More and more […] The post Why customers’ digital experience is key to your company’s survival and success first appeared on Adrian Swinscoe.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. Like any relationship, some of them are healthy while others are not. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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4 ways AI is set to change contact centers

CX Network

How chatbots and large language models are providing automated customer contact resolution, empowering businesses and agents with the tools and data they need

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.

B2B 367
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PRINCIPLE THREE: Be Magnificently Boring!

Bill Quiseng

This June, I present each one of the Three Principles to Build Customer Loyalty. In this third week, here is Principle Three: Be Magnificently Boring! You have been happy that your customers leave satisfied. You have sold them a product or service that meets their wants or needs. Or you solved their problem for them. You were happy because, in the end, they were satisfied.

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Sentiment analysis & machine learning: 2023 guide

Callminer

Sentiment analysis and machine learning have become crucial tools for gauging the customer experience. Read this blog to learn how your business can leverage sentiment analysis.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Data silos: The silent killer of great customer experience

Adrian Swinscoe

This is guest post from Joyce Kim, Chief Marketing Officer at Twilio. It was in 2006 that the British mathematician Clive Humby uttered the now legendary […] The post Data silos: The silent killer of great customer experience first appeared on Adrian Swinscoe.

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Learn the power of saying “No!” to ensure you win and succeed

Beyond Philosophy

Our recent guest on the podcast, author Vanessa Patrick , Associate Dean for Research, Professor of Marketing, and researcher in the Consumer Behavior Marketing field, has a new book, “The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life.” The book addresses the area of self-regulation or self-control.

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User-Generated Content — Today’s Word of Mouth

Customer Think

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, “Generationally Speaking: Gen Z Transforms Loyalty,” Montanna Cervenka points out that Gen Z thinks differently about influencer-driven content.

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Customer Experience = Seeing + Being + Doing

ECXO

Customer Experience = Seeing + Being + Doing Customer Centricity is the umbrella for concepts like Customer Experience, Customer Intimacy, Customer Advocacy, Customer Loyalty, etc. With their 1998 Harvard Business Review article “Welcome to the Experience Economy” (and 1999 book), Joe Pine II and James Gilmore introduced the term Customer Experience as the next competitive battleground.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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What Most CEOs Get Wrong About Customer Experience

The DiJulius Group

If your employee disappoints your Customer, whose fault is that? Typically, the blame is placed on the employee for using poor judgment or being indifferent to the Customer. However, ninety-nine percent of the time blame should be placed on the company or supervisor for putting someone in a position they were not qualified to handle. Read Full Article The post What Most CEOs Get Wrong About Customer Experience appeared first on The DiJulius Group.

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How to choose the best customer experience platform

Callminer

An excellent customer experience is vital for building customer loyalty. Find out how to choose the best customer experience platform for your business.

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Purposefully designed experiences don’t happen by accident – Interview with Deborah Battaglia of Assurant

Adrian Swinscoe

Today’s interview is with Deborah (Deb) Battaglia, Senior Vice President, Customer Experience at Assurant, Inc, a global B2B2C Fortune 300 company that provides risk management and […] The post Purposefully designed experiences don’t happen by accident – Interview with Deborah Battaglia of Assurant first appeared on Adrian Swinscoe.

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The Power of Real-Time Feedback to Drive Business Success

C3Centricity

In today’s fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital practices.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Unlocking Agility: 10 Powerful Principles for Embracing the Agile Mindset

Customer Think

Organizational change in the modern era cannot be created and seen as a single episode of activity; instead, it requires adaptability and agility rather than staged or phased approaches or frameworks. The notion that change can be planned and managed as a distinct episode of activity is obsolete for many businesses.

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Webinar Spotlight: Creating Engaging Real-time Experiences to Enhance Your Customer Experience

ECXO

We are thrilled to announce and extend our invitation to you for an exciting and informative discussion: “Creating Engaging Experiences in Real-time,” presented by the ECXO in collaboration with SAS. We have assembled a remarkable panel of experts, including Robert Neuwirth, Dr. Jörg Reinnarth, Michael Obermaier, and facilitated by Nicolette Wuring.

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Principle Two: Create Their Experience

Bill Quiseng

Once every week throughout June, I offer each one of the Three Principles to Build Customer Loyalty. In this second week, I give you Principle Two: Create their Experience. QUI Takeaway: Customers pay for their experience, not your product or service. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable price, product, or service.

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Creating a World-Class Recruitment Experience

The DiJulius Group

The objective of a company’s hiring process is not to fill job openings with warm bodies. It doesn’t matter if you are a small, medium, or large organization, or you are the Director of Human Resources, Head of Recruitment, or a department leader. Nor does it matter if you are hiring seasoned people bringing a. Read Full Article The post Creating a World-Class Recruitment Experience appeared first on The DiJulius Group.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Obituary: The Survey (1920s – 2023)

Adrian Swinscoe

This obituary was written by Nate Sanders, the co-founder and CEO of Artifact, the customer experience forecasting company. The Survey, a long beloved method of gathering […] The post Obituary: The Survey (1920s – 2023) first appeared on Adrian Swinscoe.

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Mastering Real-Time Feedback and Social Listening for Superior Service

C3Centricity

Things are moving faster than ever these days, aren’t they?

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5 Ways to Maximize Your Cross-Channel Marketing

Customer Think

Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, which leads to greater lifetime customer value (LCV) and loyalty. But an overabundance of bland messages makes it difficult for brands to connect meaningfully with consumers.

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Things I Wish I Knew Before Adding Call-Backs to My Contact Center

Fonolo

Today’s customers expect more from customer service. They want prompt, reliable, integrated service and they will not linger if it’s not readily available. Their patience is never shorter than when dealing with your call center. That’s why call-backs have become a contact center essential. If you leave callers on hold, your agents will hear the complaints and your social media timeline will show angry tweets.

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The Future of Customer Engagement: How AI is Reshaping Contact Centers

51% of contact center leaders have already integrated AI into customer interactions. Those leveraging AI for conversation analysis are seeing faster resolution times, improved customer satisfaction, and reduced agent burnout. Ready to learn more about how AI is transforming the contact center landscape? Download our full report to discover key trends, implementation strategies, and the most critical KPIs for measuring AI success in contact centers.