Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50 is a 34% premium: reasonable but not exciting. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued.

B2B 127

B2B CRM Engineering Technology 127

ProProfs

DECEMBER 11, 2012

With ProProfs , you can send online report cards to learners informing them about their overall performance in a particular quiz. You can also add informative and positive comments on the report card for your learners, which may include praise for their performance, comments highlighting their strengths and weakness, solutions for improving their grades or anything else that you feel is appropriate.

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Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions.

Sales 112

Sales Real Estate Outlook Social Media 112

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000. The company has attracted additional funding, added support for producing dynamic print content, launched an “App Center” for pre-integrated third party products,

Touchpoint 92

Touchpoint CRM B2B Customer Experience Management 92

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Contact Center

ProProfs

DECEMBER 30, 2012

In a recent Investor’s Business Daily article on career development, ProProfs CEO Sameer Bhatia shared his thoughts on how training is a big part of career development. “It used to be you were trained once a year. Now employees are constantly being trained,” he says. Career development being one of the most important reasons why a potential employee will choose to work in certain a company.

Transportation 40

Transportation 40

ProProfs

DECEMBER 27, 2012

ProProfs CEO Sameer Bhatia was invited by Ken Rutkowski of Business Rockstars , a weekly talk show on KWFB, Talk 980 about start-ups & entrepreneurship. They discussed e-learning and how ProProfs helps companies as well as educational institutions to build and test knowledge. We are like the YouTube of quizzes. - Sameer Bhatia. Starting with the role of ProProfs in e-learning, Ken and Sameer go on to discuss how ProProfs is used by teachers for creating online tests and corporate trainer

Education 40

Education Customer Acquisition Start-ups Engineering 40

ProProfs

DECEMBER 11, 2012

We have recently introduced the self registration feature, which allows learners to log in and self-register to your online classroom. The feature allows instructors to automate a learner’s registry to a particular quiz, course or group. . Allowing learners to self-register has multiple benefits, for enterprises which need to train a geographically dispersed workforce as well as for instructors in assigning online courses to their learners.

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ProProfs

DECEMBER 4, 2012

With ProProfs Training Maker, you can easily track the progress of large batches of learners by accessing different kinds of reports. One of them is group reports, which shows you consolidated reports of different groups of learners. The group report gives you detailed information of your learners group’s activity across different courses. Recently, we added a new feature to our Training Maker, which allows you to share the group reports with just a single click of a button.

Compliance 40

Compliance 40

Customer Experience Matrix

DECEMBER 18, 2012

‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?

Social Media 87

Social Media B2B Advertising/ Marketing Engineering 87