Top Tech Customer Success Customer Experience Management Customer Retention Content for August, 2008

August, 2008

Customer Experience Metaphors Offer a Wealth of Insights

ClearAction

AUGUST 24, 2008

Customer Experience Metaphors Offer a Wealth of Insights Lynn Hunsaker. Like radical, man, but everyone tends to talk in metaphors. A picture tells a thousand words, they say. And we all use 5-6 metaphors a minute, according to author Gerald Zeitman in his book How Customers Think. So how much do you know about your customers’ metaphors? The ones they use to describe your brand.

Customer Experience

Customer Experience CEM Voice of the Customer VOC

When Customers Complain, Make Lemonade

ClearAction

AUGUST 23, 2008

When Customers Complain, Make Lemonade Lynn Hunsaker. Negative customer feedback is a lot like biting into a lemon — the bitterness is hard to love — unless you give the lemon a good squeeze and some sugar, and transform it into refreshing and healthy lemonade. You’re only as strong as your weakest link, so those lemons — customer complaints and low survey ratings — are indeed essential ingredients to improving customer experiences.

Voice of the Customer

Voice of the Customer Customer Retention Customer Experience Management Customer Feedback

Webinars

From Start to Scale: Driving Growth Through Seamless Payments Implementation

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August, 2008

Customer Experience Metaphors Offer a Wealth of Insights

When Customers Complain, Make Lemonade

Webinars

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