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'Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). You may not find that news to be fall-off-your-chair exciting. In fact, you’re more likely to wonder whether the world needs yet another report on anything at all. Fair enough. So before telling you what’s in the CDP Guide, I''ll tell you why it exists. Simply put, marketers need better databases.
'With ProProfs Quiz Maker , it is easy to upload any number of questions from an Excel file automatically to your ProProfs Quiz in few minutes. Entering questions in quizzes is no longer an extra effort. Questions can be prepared at your convenience anywhere and anytime in an Excel spreadsheet and later can be brought into your ProProfs Quiz with a single click.
'Last week I heard a story that struck a chord. I was told that some time ago, British soccer player Wayne Rooney walked into a real estate agent''s office dressed down in jeans and a hoodie. The receptionist made the assumption that he was not able to afford buying a property and didn''t treat Rooney as a potential customer. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
'My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Perhaps the most interesting discovery has been that the CDP vendors cluster into three main groups. • B2B data enhancement. These build a large reference database of companies and employees, which they match against records imported from their clients.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
'Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in children’s books run by my beautiful and brilliant wife Susan. We keep them largely separate, but I am inevitably involved in her technology decisions. So when her ancient Goldmine CRM system finally crashed last week, we both scrambled to pick a replacement.
'We are conducting scheduled maintenance on September 20th, 2013 from 10:00 pm to 11:00 pm EST – for 1 hour. ( Convert to your local time ). The maintenance session is being undertaken to add 5 new custom result types and upgrade our internal server. This will ensure that you have a smoother experience while creating quizzes and courses. It will also offer you 5 more options around creating custom result types for your quizzes. .
'With ProProfs Training Maker & Quiz Maker , you can set user accounts to automatically expire after a certain date to improve security. Setting limited time access using expiration field finds application in high churn environments such as retail & manufacturing. It is also useful in scenarios where customers or employees need limited time access and removes the need manually disabling user accounts. .
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'With ProProfs Training Maker & Quiz Maker , you can set user accounts to automatically expire after a certain date to improve security. Setting limited time access using expiration field finds application in high churn environments such as retail & manufacturing. It is also useful in scenarios where customers or employees need limited time access and removes the need manually disabling user accounts. .
'With ProProfs new pagination feature, you can create a survey which is simple and easy for your respondents to take. By using page breaks, you can divide a long survey into multiple pages and make it convenient for your respondents to answer the survey questions. You can also easily add page breaks to your survey with a simple click of a button, and ensure that you get more respondents to take your survey.
'ProProfs launches the first of its kind Arabic Quiz Maker which allows quiz making in Arabic possible within a few minutes. With this new feature, ProProfs extended its reach to the native speakers of the fifth most spoken language. ProProfs is walking tall in its efforts to become the global leader of knowledge management services. It is a proud moment for the ProProfs team, as supporting Arabic language in quiz making needs a lot of technical expertise.
'Save tons of time by managing learners via bulk upload to your classroom. You can easily manage learner/user accounts, using our new ‘Status’ field column, when uploading their information via Excel. ‘Status’ allows you to add new users to your classrooms, grant or revoke access to existing users as well as delete past users, all from a single place.
'I didn''t think there was a single marketer on the planet who hadn''t taken seriously the viral effect that being unresponsive in social media can have--a painful reminder exemplified by United Airlines and Dominos Pizza. When an angry and creative customer took to social media because of a broken guitar and raunchy employees uploaded videos of themselves doing disgusting things to a sandwich, the lack of response was worse than no response at all.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
'In July, I delivered a webinar about customer experience innovation. I explained that in order to create innovative experiences that drive differentiation and long-term value, companies need to triangulate on consumer needs, the business model, and the brand. I received several great questions during the call, and I thought it would be worth answering them again (in brief) here: There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
'Over the years, there have been quite a few technologies that have emerged that offer the double threat of strengthening the customer experience while improving operational efficiency. These include self-service tools, mobile field service applications, and systems used to support crowdservice forums. Add inContact''s new outbound predictive dialing system to the mix.
'Just as a page break divides your survey into pages, a section break divides your survey into different sections according to topics. For instance a pre-hire employee survey could be divided into sections such as Work Experience, Educational Background, Personal Details, Areas of Interest and so on. By adding section breaks you provide a context to a group of questions and help respondents understand your survey better.
'1to1 Media''s Tom Hoffman speaks with Daryl Travis, Founder and CEO of Brandtrust, about different ways that social science disciplines can be used to gain a deeper understanding behind customer sentiment and motivations. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.
'Customer experience leaders often talk about the importance of having highly-engaged employees who take pride in their jobs, admire the companies they work for and, above all else, are committed to delighting customers. And while all of these are admirable goals for organizations to aspire to and for company leaders to achieve, the reality in today''s workplace is that many employees feel overwhelmed by crushing workloads as hiring remains weak.
'If you get the chance to go to the movies this weekend, you might want to consider seeing Edgar Wright and Simon Pegg''s final installment in the Three Flavours Cornetto trilogy, The World''s End. Though seemingly focused on the main character''s determination to reclaim his youth by dragging his old friends along for a nostalgic pub crawl, one cannot ignore the social implications of this science fiction comedy.
'Social media might have been born out of humans'' need to communicate with friends, to remove geographical boundaries, and share information with loved ones. But it has long moved on to become an important tool for organizations, and the more savvy ones are leveraging it to interact with their customers. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
'In 1993 when Don Peppers and Martha Rogers, Ph.D., wrote The One to One Future, the content was groundbreaking. Their radical theory of selling more goods to fewer people revolutionized marketing. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
'Just when we thought Big Data couldn''t get any more confounding, the accelerated adoption and use of mobile payments continues to make analyzing customer data even more challenging. Instead of resisting these changes, marketers, data analysts, and customer experience leaders must look closely at the added benefits that providing mobile payment options to their customers will afford them.
'To gain the advantage in today''s competitive market, brands must work to understand the customer experience. By understanding each individual''s journey, companies can then integrate relevant insights and evolving strategies to create an atmosphere that nurtures relationships. But, as businesses begin to recognize the need to "walk in the customer''s shoes" and develop an inside-out approach, an increasing number of organizations are appointing chief customer officers (CCOs) to ensure that the
'We all felt extremely lucky to score Harit Talwar as a speaker for Forrester''s Forum For Customer Experience Professionals West, which is coming up on October 9th and 10th in Los Angeles. Why lucky? It''s for two main reasons. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
'A few months ago I had the pleasure of seeing Tom Feeney speak about customer experience at an event in Boston. I was fascinated by his story of how Safelite went from a company that put shareholders first, to one that put employees first. The reasoning behind this move: Highly engaged employees will deliver a great experience, which will improve business performance and ultimately make everyone happy (including shareholders).
Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.
'Under the Affordable Care Act, also known as Obamacare, all Americans are required to have healthcare insurance by 2014 or face financial penalties. What this means for healthcare insurers or "payers" as they''re referred to is that somewhere between 30 million to 50 million people are expected to flood into the market seeking healthcare insurance directly from providers and the majority of these people haven''t had health insurance before.
'Change can be daunting. It is, many times, easier to stick to the status quo rather than make an effort to bring about a change, irrespective of how necessary this is. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
'Football season has arrived, bringing with it an array of fervent fantasy football fans. Just as the National Football League kicked off its 2013-2014 season last Thursday, men and women across America joined the excitement by diving into the 2013-2014 Pro Fantasy Football season. Yet, while sports bring these friends, family, and colleagues together, football season--and fantasy football leagues in particular--open up opportunities for marketers and advertisers to engage with fans, as well.
'While The Beatles may understand that money can''t buy love, in many organizations, leaders cannot comprehend the fact that not all employees are motivated solely by the zeros at the end of their paycheck. For most workers, satisfaction and happiness comes from loving the work, not the payout. While monetary incentives are certainly welcome, those dollar signs are often secondary, as employees value quality of life above all else.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
'There is no debate over the fact that smartphones have revolutionized the way customers make product choices. For a while, customers were able to do their research online before making a purchase. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
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