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Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012.
In a recent article published by CBS News , one of the biggest broadcasting networks in United States, ProProfs CEO Sameer Bhatia shared some rare insights and tips on online training. In the article, Sameer pens down some excellent tips on how businesses and trainers can “maximize the benefits of an online training program “ How to make the most of an online training program.
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What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
Is Your Marketing Organization Ready to Change its MO? Gary Katz. It can sometimes be difficult to determine whether your company is ready to implement Marketing Operations. As described in 7 Deadly Sins of Marketing (previous blog post), Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations.
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.
HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 million. Number of clients grew by 42%, to 8,440. The figures are in line with my expectations, so they don't require any adjustments to my previous estimates of industry size or growth rate. Compared with last year, the revenue growth rate is about the same (82% vs 85%), while the customer growth rate is sharply lower (42% vs. 55%).
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HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 million. Number of clients grew by 42%, to 8,440. The figures are in line with my expectations, so they don't require any adjustments to my previous estimates of industry size or growth rate. Compared with last year, the revenue growth rate is about the same (82% vs 85%), while the customer growth rate is sharply lower (42% vs. 55%).
One of the guiding principles at ProProfs has been to make it easier for everyone to access online education. What started as a idealistic dream has now become a reality, as today ProProfs Quiz Maker is one of the largest online quiz libraries, with over 3 million free quiz templates. The credit goes to our millions users who create thousands of quizzes daily.
There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected. CEO Phil Fernandez said last September that the company planned an IPO for first half of 2013, so they are pretty much on schedule.
As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions.
Technorati – world’s 3rd largest blog property, recently published an article in which ProProfs was lauded for changing education by introducing innovative ways of creating and administering online education and training. We feel honored to have been mentioned by Technorati, alongside Google + and Screencast, as part of the Massive Open Online Courses (MOOC) movement, which is an initiative to harness technology for making knowledge and learning more accessible to the public.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
This year started with a bang with the launch of our survey software. What made it even better was our software getting rave reviews from the media, one of which came from Technorati – world’s 8th largest social media property and the 3rd largest blog property. All of us at ProProfs are very excited with the positive reviews of our new product and would like to share some of them with you.
Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly. Too tired to do any serious work on a recent plane flight, I scanned a random white paper that argued the traditional idea of a funnel didn’t capture the need to treat customers individually as they move towards a purchase.
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