Sat.May 13, 2023 - Fri.May 19, 2023

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. What is MadTech? The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute.

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Using AI to address five critical business challenges in healthcare

Callminer

From consumerization to bad debt to staffing shortages, here’s how healthcare organizations can address five of the most critical challenges in 2023 with AI.

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How to improve patient experience using gamification?

Adrian Swinscoe

This is a guest post by Likitha Andugula, Marketing Analyst at Upshot.ai With the advent of digital devices and technology, we have been accustomed to having […] The post How to improve patient experience using gamification? first appeared on Adrian Swinscoe.

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Why Print is Vital to Omnichannel Marketing Campaigns

Customer Think

In our fast-paced and predominantly digital world, businesses are constantly searching for ways to create seamless, integrated marketing campaigns. Omnichannel marketing has emerged as a powerful strategy to engage customers across various channels, both online and offline. In essence, it’s about providing a consistent, personalized experience for consumers, regardless of the touchpoint.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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A guided journey for choosing a Customer Data Platform

ECXO

What is a Customer Data Platform? The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” CDPs originally had four simple characteristics: ingest data from multiple sources; manage identities; segment audiences, and provision data to other systems.

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What is call analytics? Measurement, reporting & more

Callminer

Companies that haven’t leveraged call center analytics are often unsure about how it works. Find out what call analytics are and the benefits they provide.

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Maximising Customer Value: Answering Your Top Questions About Customer Centricity

C3Centricity

As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to them. If you, too, have questions about customer centricity, I’m sure you will find the answers you’re looking for below.

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Why brand partnerships should be an integral part of your digital strategy

Customer Think

Have you heard of digital marketing’s best kept secret, brand-to-brand partnerships? A brand partnership is a mutually-beneficial relationship between non-competitive retailers. Their goals are to collectively engage new audiences, incentivize customer loyalty and increase sales.

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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities. Last week at the TSIA World: Interact conference in Orlando, I spent time talking with several sales and CS leaders about the opportunity we have to lean into our C-suite partnerships and take the rei

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Customers care about their metrics, not yours.

Bill Quiseng

Customers pay for their experience, not your product or service. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable price, product, or service. The value to your customers is in their personal interactions, not your “cash or credit” business transactions.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Guide to Interpreting Call Center Analytics

Fonolo

Correctly interpreting call center analytics and KPIs is key to improving your operations and your customer’s experience. Today, contact centers are increasingly viewed by businesses as the key to understanding customers. They’re valued by c-suites for providing insights gleaned from direct contact via customer service and support channels. But without proper data analysis and interpretation, contact centers – and the businesses they serve – may not reach their full potential.

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Nine Solid Principles for Navigating Problems to Create Solutions

Customer Think

Don’t Be an Ostrich Every customer-facing support organization faces problems, but not every organization has properly equipped its teams to solve them. We often hear the phrase, two things are certain in life, death and taxes. But, if we are honest, we could easily add a third: problems.

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New: Harness the Power of Generative AI Summaries with CSAT.AI

CSAT.AI

You know that your business needs to provide great customer service to compete. You also know that you need to allocate your human and monetary resources to tools that provide a great return for your investment. Now CSAT.AI can help your business save more time and money with generative AI summaries and training. Summarize interactions with generative AI so that your employees don’t have to.

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Are Older Workers The Answer To Your Hiring And Retention Issues?

The DiJulius Group

The Great Reshuffle continues as the shortage of front-line and hourly workers is still strongly felt across the labor market by industries in the private sector including airlines, gyms, hospitality, all manner of office environments, and elder care, to name just a few. Organizations are struggling with finding, hiring, and keeping good people yet ageism.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Become a better leader by knowing yourself and managing your emotions

Beyond Philosophy

Emotional intelligence (EQ) is critical to leadership. EQ is also a crucial part of your customer experience design and delivery. Today, we are discussing EQ, what it is, and how it helps your customer strategy and leadership. Some of the best leaders have a higher EQ than IQ. Daniel Goleman’s work regarding Emotional Intelligence (EQ) has been an essential part of the leadership conversation since he published it years ago.

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Applying B2C eCommerce best practices: 3 ways B2B companies are delivering on the shopping experiences their customers want

Customer Think

Did you know? “Millennials and Gen Z zoomers, or those born between 1996 and 2012, constitute 64% of business buyers,” according to Forrester Research. Most B2B buyers that are part of these generations are accustomed to frictionless shopping experiences and expect the same service levels when making B2B purchases.

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Live Chat Security For Higher Education [All You Need To Know]

Comm100

One of the biggest challenges colleges and universities face today has nothing to do with education itself — it’s cybersecurity. Hackers now look for vulnerable institutions to tap into a wealth of data and the numbers support this worrying trend. According to Check Point’s 2023 report , education and research continues to be the most targeted sector for cyberattacks, so choosing a secure live chat software is essential.

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Building an Irresistible Brand: The Link Between Employee Engagement and Customer Service

Doing CX Right

Josh Bersin, renowned HR industry expert and author, and Stacy Sherman provide proven tactics to maximize employee engagement, align teams, and eliminate company silos to have an irresistible brand that people love to work for and consistently buy from. The post Building an Irresistible Brand: The Link Between Employee Engagement and Customer Service appeared first on Doing CX Right.

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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In the Shadow of a Recession: How Confidence Can Make or Break Your Customer Experience

Beyond Philosophy

Every time I turn on the news, I hear about the potential of a recession. There seem to be so many conflicting opinions it reminds me of that old joke. ‘What happens when you put ten economists in a room? You’ll get 11 opinions.” Having lived through many recessions, I have seen time after time what happens. People cut back on what they perceive as the ‘nice to haves’ like training and conferences, and many businesses would include Improvement in their customer experience on this lis

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From simply Closing the Loop to realising the Virtual Loop

Customer Think

Article originally published on ECXO If Continual Service Improvement were the Mind than surely Closing The Loop would be the Heart. Whereas Continual Service Improvement can be considered a numbers driven logical exercise, Closing the Loop is rooted in empathy, emotions and experience.

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50+ Customer Onboarding Survey Question Examples, Template & Best Practices

Zonka Feedback

Creating a positive and seamless Customer Onboarding Experience is crucial for making a lasting first impression, promoting customer loyalty, and establishing a strong brand presence. Congratulations on acquiring a new customer in today's competitive market! But it's not just enough to acquire new customers; it's about making them feel confident that they made the right choice by choosing YOU.

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The Role of NPS in the Banking Industry

SurveySensum

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? This is where Net Promoter Score (NPS) comes into play. This CX metric has the ability to gauge customer loyalty and predict business growth.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How will knowing yourself and managing your emotions make you a better leader

Beyond Philosophy

Having a high IQ isn’t the most important thing for leadership. It helps, but intelligence isn’t enough to make a great leader. It turns out that IQ without EQ, or emotional intelligence, doesn’t inspire teams to meet or exceed their goals. This EQ concept, popularized by Daniel Goleman , has been a crucial component of the leadership conversation for several years.

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What Is a Reputation Audit and Why Modern Businesses Need It

Customer Think

In today’s digital landscape, having a solid online reputation is crucial for the success and prosperity of any business. As the recent BrightLocal’ s survey shows, 98% of consumers turned to the Internet to gather information about local companies before purchasing or engaging their services.

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Unlock personalized service at scale with a unified customer view

Zendesk

Great service relies on having a complete view of your customers. That means bringing all your support channels, workflows, customer data, and apps into a unified workspace so agents have the context they need for every customer interaction. But businesses need to take the idea of a single customer view one step further. With automation and intelligence in Zendesk, companies can act on customer data across different channels, systems, and teams to deliver personalized interactions on a much larg

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50+ Customer Onboarding Survey Question Examples, Template & Best Practices

Zonka Feedback

Creating a positive and seamless Customer Onboarding Experience is crucial for making a lasting first impression, promoting customer loyalty, and establishing a strong brand presence. Congratulations on acquiring a new customer in today's competitive market! But it's not just enough to acquire new customers; it's about making them feel confident that they made the right choice by choosing YOU.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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10 Tips to Deliver 5-Star Customer Service

cxservice360

In today’s competitive business landscape, delivering exceptional customer service has become more important. Happy customers are more likely to become repeat customers and recommend your The post 10 Tips to Deliver 5-Star Customer Service appeared first on CXService360.

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Will Conversational AI Provide a Second Wind For Chatbots?

Customer Think

The rise of omni-channel customer experience (CX) means there have never been more ways for consumers to engage with the brands they love, or hate. Many new digital and social channels have burst onto the scene in recent years, though some have survived longer than others.

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An intelligent future is calling—here’s a look back at Zendesk Relate 2023

Zendesk

What a year. Here at Zendesk, we’re so grateful that we were able to meet again in person for our annual flagship conference, Relate. This year we returned to the stage with a hybrid event, bringing together customers, partners, and community in San Francisco at the historic Pier 70 shipyard. And, similar to last year, we streamed our keynote live for our digital audience, across five different broadcasts and time zones.

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A comprehensive guide to the top CCaaS analyst reports

Logicalware

Did you know that 52% of customers say they’re willing to pay more if it means getting a better customer experience [1]? As great customer service becomes even more critical for brands, selecting the right CCaaS (Contact Center as a Service) vendor for your business has never been more important. With numerous options available in the market, contact centre decision-makers often turn to analyst reports to gain valuable insights and guidance.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.